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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 126
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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. I have yet to come across a “group tweeting” assignment! Twitter Google+ LinkedIn Teamwork Is a Contact Sport. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) I can have a good idea.

Sports 100
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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Notably, in urban settings, sports celebrities have gained popularity, especially among Gen Z and Millennials who admire active lifestyles. YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it.

Research 149
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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

Campaign 110
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Think of a brand collaboration as a group project. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. What is a brand collaboration?

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. It was timely.

Content 130
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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.