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Social You Should Know—April Social Media Updates

Ignite Social Media

This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That’s where reliable social media automation tools can help you. That requires regular monitoring of responses on your campaigns and conversations around your brand.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Campaign Analysis. Relevant Influencers drive conversation and action so they are an important part of social media.

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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

Sam Rye , Social Labs – Testing interest in a new online course we may/may not launch soon! Kaitlin Gallucci , Historic Huguenot Street – Launching our spring fundraising campaign. Petra Diener , 3 Across The Sea – Getting a new account rolling and communicating.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245