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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. With email segmentation, you can split subscribers into groups based on interests or behaviors. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media.

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. The element of surprise.

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Top 7 Android Apps for Sending SMS Messages in Bulk

Tweaklibrary

Tired of sending SMS messages one by one? Or looking for a top bulk SMS app for Android? Many people rely on sending SMS messages from their phones. While some use email marketing, SMS is still one of the most direct ways to connect with your customers. Sending SMS messages in bulk isn’t easy, and it takes time.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Peers from a group, event, or networking event. Join adjacent and industry groups of your target personas. Joining and participating in groups that attract your target personas or adjacent can lead to insights into how those individuals generally talk about their business challenges and needs. Co-workers and colleagues.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Abandoned cart emails to encourage potential customers to complete a purchase.

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