Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 108

Platform Tips Buy Instagram 108

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Sherrilynne Starkie

JANUARY 19, 2013

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.

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Campaign Engagement Focus Group Project 377

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. We have access to over 100,000 influencers in our email database and it’s all campaign-based.

Groups 100

Groups Groups Influencer Case Study 100

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

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Platform Tumblr Badge YouTube 113

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. The relationship between brand and influencer, between influencer and social platforms and influencer and consumer continues to evolve. Start your campaign by setting expectations.

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Influencer Campaign Marketing How To 98

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? When queried about their Facebook usage patterns, approximately 54% of US teens reported using the platform on a monthly basis.

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Data Facebook Reddit Social Networking 154

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Mindjumpers

OCTOBER 22, 2014

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential. Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile.

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Platform Brands Content Mobile 229

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Platform Social Media Small Business Instagram 78

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Audiense

JUNE 27, 2017

With this business landscape in mind, we are thrilled to announce the launch of our newest platform: Audiense Insights. With our Insights platform, Audiense enables businesses to become truly consumer insights-driven. We’re extremely happy to get this unique platform into the hands of our customers.

Platform 120

Platform Analysis Influencer Activities 120

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

Examples 84

Examples Campaign Social Media Marketing 84

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 174

CPM Types Campaign Examples 174

Bill Hartzer

OCTOBER 5, 2023

YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it. Facebook and Instagram were highlighted as valuable platforms for brand engagement.

Research 148

Research Influencer Social Media Sports 148

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base.

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Social Media How To Survey Analytics 215

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Oktopost

JULY 30, 2020

B2B Webinar platforms offer tools that allow the audience to participate and engage in a personal and personalized way with the speakers and audience. We’ve collected the top 10 webinar platforms that offer a wide range of features to match your business needs. Top 10 Webinar Platforms. WebinarJam. ClickMeeting. Ease of use.

B2B 98

B2B Platform Price Software 98

Pixlee

SEPTEMBER 8, 2020

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Conduct focus groups to help you develop content and review content once it’s created.

Campaign 77

Campaign UGC Marketing Authentication 77

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. We wanted to change that.

YouTube 103

YouTube Campaign Adwords How To 103

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. What if we could turn on a campaign and walk away, knowing that it will remain effective over time?

Campaign 146

Campaign How To Facebook Overview 146

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. We like to have other people from departments share their success stories, different trends that they’ve tried, or different platforms that they’re finding success on — and how they’re doing that.”.

Collaboration 226

Collaboration How To Education Team 226

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.

Eventful 207

Eventful Engagement Organization Groups 207

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

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Campaign Social Media Tips Transportation 255

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. This post gives you a detailed overview of how to run ads on the platform and what kind of ads you can use. TikTok provides you with plenty of options to advertise on the platform.

Advertising 140

Advertising How To Campaign Hashtag 140

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter.

Campaign 87

Campaign Marketing Banking Reputation 87

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Sprout Social

FEBRUARY 5, 2024

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She’s also a committee member of Black@, a Sprout community resource group.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

Influencer 102

Influencer Brands Collaboration Authentication 102

Ignite Social Media

JANUARY 8, 2024

On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different. On the platforms, it’s typically engagements/impressions. It’s another metric of efficiency for brand ad campaigns. Capturing everyone in a group selfie can be challenging.

Social Media 124

Social Media CPA CPM CPC 124