Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Jon Loomer

AUGUST 17, 2023

You can test campaign groups, campaigns, or ad sets. With campaign groups, you can group similar campaigns together to compare their performance to another group. The campaign then stopped. To create an A/B test , go to Experiments in your All Tools menu in Ads Manager.

Metrics 78

Metrics Groups Groups Campaign 78

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of? Button Clicks.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of? Button Clicks.

Metrics 87

Metrics Facebook Aggregator Report 87

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? It took more than 9K posts for Fenty to reach such a massive audience group.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Jamie from The Narrative Group emphasized that point as well. Start your campaign by setting expectations.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running.

Analytics 138

Analytics Report Social Media Google 138

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

DECEMBER 19, 2016

They’ve been running a national TV campaign teaching users how to use Facebook live for a couple months now, started pushing notifications every time friends go live, and, just last week, released the new live video feature on Instagram. Facebook Misses the Mark on Metrics, Again! Have You Gone Live Yet? If you haven’t, it’s time.

Metrics 60

Metrics Instagram Guidelines Facebook 60

Socialmedia.biz

AUGUST 21, 2018

Simple: Track metrics that are important to the growth of your business. When it comes to social media metrics, you’re looking at hundreds of numbers that you can monitor and analyze. Most social media channels offer an ‘Insights’ or ‘Analytics’ page, where you can track the metrics most important to you.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Sprout Social

JANUARY 2, 2019

2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 100

Resources Telecommunications Collaboration Project 100

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

Influencer 100

Influencer Brands Collaboration Authentication 100

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. When setting up a campaign, you generally want to follow these five steps: 1. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Set a clear, measurable goal.

Metrics 243

Metrics Analysis Compete Groups 243

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. As Pinterest embraces a more video-focused format, this can be a good opportunity for marketers who use video as a strong part of their campaigns. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Still not sure what metrics to track for your specific business?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. New Snapchat analytics metrics. This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. 7 Snapchat metrics to track.

Analytics 144

Analytics Tools How To Metrics 144

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Take Airbnb. So how can you make sense of it all?

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. First, determine which metrics are important for your business.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. people from different states/countries, age groups, genders, ethnicities, etc). How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Monitor and engage : Pay attention to how your hashtags perform.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Hootsuite

MARCH 16, 2020

Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Get campaign intelligence to analyze various campaigns run by your competitors. Facebook groups need as much attention as you give your feed.

Analytics 119

Analytics Tools Facebook Overview 119

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 120

Strategy Brands UGC Marketing 120

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. The first is: Which campaign causes the lowest cost conversions to occur? For the ad account test, they only create two groups. That’s your conversion lift.

Tools 123

Tools Comparison Facebook How To 123

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. The first is: Which campaign causes the lowest cost conversions to occur? For the ad account test, they only create two groups. That’s your conversion lift.

Tools 122

Tools Comparison Facebook How To 122

Sprout Social

JULY 15, 2020

Then you can follow the steps below to create TikTok ads: Step 1: Create a new campaign. Start by creating an ad campaign under the “Campaigns” tab and clicking on the “Create” button. This will give you the option to choose your campaign objective – whether you want to drive traffic, conversions or app installs.

Advertising 139

Advertising How To Campaign Hashtag 139

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

Instagram 91

Instagram Metrics Influencer Campaign 91

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Now how do you launch your influencer marketing campaign successfully for virtual events? And this same group of people can be your potential attendees to your next event too.

Eventful 161

Eventful Social Media Marketing Influencer 161

Hootsuite

FEBRUARY 16, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Facebook public group admins can also apply for Brand collabs manager as creators. In this case, your group needs to meet the following requirements: Have at least 1,000 members.

Brands 95

Brands HootSuite Project Metrics 95

Sprout Social

APRIL 27, 2022

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Manage campaign links . Scroll down so that you can see the Settings by Group listing. Manage links.

URL 103

URL Engagement Domain Name API 103