Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

APRIL 30, 2009

While these “Tweet-Ups” are excited when 100 people show up , here’s the rub: its a group of like-minded connected people who share what they know with others, meaning for each of the people who you reach at a Tweet-Up, your really reaching at least another 50 – and maybe thousands. What’s your social currency?

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 9, 2009

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. What’s your social currency?

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 23, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Review 142

Review Company Klout Policies 142

Koka Sexton

JULY 18, 2015

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Advertising. Direct mail.

Influencer 40

Influencer Klout Marketing Wiki 40

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Also, getting your Klout score has never been easier now that MutualMind has access to Klout’s API.

Brands 114

Brands Klout Reputation Digg 114

Waxing UnLyrical

AUGUST 16, 2012

A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Actually, the charitable campaign approach was almost their entire strategy. The Business Journals (#bizjournals) believe you can.

Journal 175

Journal Compete Team Klout 175

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. Love how easy it is to read and interpret.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 24, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. What’s your social currency?

Social Media 149

Social Media Klout Policies Small Business 149

Kikolani

NOVEMBER 4, 2011

Writing groups and membership sites can hold writers accountable. This Is Why I Disabled My Klout Account – Robert disabled his Klout account to opt-out of a social scoring system that attempts to measure the the impossible – online influence. In other words, we wanted to know if they were Semi-Local.

Mashup 113

Mashup Resources Klout Exercises 113

Buzzlogix

MAY 15, 2017

Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Buffer allows you to manage Facebook fan pages and groups, LinkedIn profiles and company pages, Twitter profiles, Pinterest accounts, and Google+.

Social Media 40

Social Media Tools Klout HootSuite 40

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Start with Advocacy.

Influencer 155

Influencer Klout How To Blogger 155

Sprout Social

DECEMBER 27, 2016

The reason that I do this numerous times a day is that it helps me to connect with different groups of people in different time zones.”. Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Write and/or edit blog posts.

Social Media 77

Social Media How To Hashtag Publishing 77

Akamai Marketing

FEBRUARY 11, 2009

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Share and Enjoy: Tags: economy , events , politics No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Social Media 138

Social Media Klout Policies Consultant 138

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Ranking in the Top 30 of Rise’s top 1000 travel influencers based on Klout scores, Joao Leitao was born in Portugal and lives in Morocco where he owns a rida. Two Monkeys Travel Group.

Travel 66

Travel Influencer Brands Airlines 66

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

NOVEMBER 1, 2011

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. Fast, inexpensive video editing and production. Check em out! ).

Klout 121

Klout Social Capital Influencer Social Graph 121

Razor Social

NOVEMBER 29, 0002

NOTE: Thanks to the following people for contributing to the social media compass: Brian Carter, Mark Schaefer, Lilach Bullock, Dan Purvis, Martin Jones, Mark Fidelman, Steven Eisenberg, Stephan Hovnanian, Julia Bramble, Emeric Ernoult, Gregory Bailey, Beatrice Hunt, How to track product/service campaigns. post, ad, pinned post etc.),

Analytics 89

Analytics Social Media How To Analysis 89

ProBlogger

SEPTEMBER 26, 2011

If you’ve created a group of people who gather on your blog and social media networks, then what you’ve created has the potential to be extremely financially valuable. This is valuable in the eyes of a potential marketer, because an active community gives the company a way to evaluate and measure a campaign’s success.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

JULY 6, 2012

Jim : Well, I have it in groups. Jim : I have several groups that I’ve started. One group’s got 3,000 people in it. Jim : So, I do it inside the groups, but not as a general status update. LinkedIn is really strong around groups and sort of focused subject matter areas. Eric : Yep. Eric : Yeah.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? You guys have so much to say…and just not enough paper to say it!! Can’t wait to see it! What’s your social currency?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Public Relations often meant running events, building relations, giving goody bags to key influencers e.g. Journalists and editors, lobby groups and so on.

Campaign 101

Campaign Social Media Klout Tumblr 101

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here).

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

OCTOBER 5, 2010

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. Driving sales directly was ranked by both groups as the least effective use of the platform. Benefits of Twitter by Boomtown Internet Group. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World.

Tools 207

Tools Twitter Tips Statistics 207

Net-Savvy Executive

NOVEMBER 28, 2011

And while I won't attempt to settle the debate over how to measure influence, I want to point out that the topic is more interesting than whether Klout scores mean anything. A growing group of companies is experimenting with different approaches. Klout A single-score influence metric based on social network activity.

Influencer 98

Influencer FAQ API Klout 98

Net-Savvy Executive

NOVEMBER 28, 2011

And while I won't attempt to settle the debate over how to measure influence, I want to point out that the topic is more interesting than whether Klout scores mean anything. A growing group of companies is experimenting with different approaches. Klout A single-score influence metric based on social network activity.

Influencer 81

Influencer FAQ API Klout 81

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people. I’m not looking at Klout scores. To me, that’s so amazing to hear. It ain’t United Way. That’s for sure. Eric: That’s really cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people. I’m not looking at Klout scores. To me, that’s so amazing to hear. It ain’t United Way. That’s for sure. Eric: That’s really cool.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114