Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

Eventful 193

Eventful Conversation Campaign Types 193

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. They help tell the full story of my campaign’s performance. That’s it.

Metrics 167

Metrics CPM Advertising CPC 167

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. The quick and informal nature of social media doesn’t naturally lend itself to this type of material, so there was a further challenge in figuring out how to make this work.

Campaign 153

Campaign How To Consultant Team 153

Pixlee

SEPTEMBER 8, 2020

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Conduct focus groups to help you develop content and review content once it’s created.

Campaign 77

Campaign UGC Marketing Authentication 77

Ignite Social Media

SEPTEMBER 25, 2023

With years of experience in the beauty influencer space, Carusele has won dozens of awards for running hundreds of influencer campaigns, programs, and product launches. Plus, you’ll be ready to avoid pitfalls and maximize the impact of your next influencer campaign or program.

Influencer 113

Influencer Brands Marketing Embedding 113

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ). A breakdown could clarify.

CPM 174

CPM Types Campaign Examples 174

Social Media Strategies Summit

MARCH 6, 2024

Start with the basic stuff: demographic information. That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. Next, let’s put some meat on the bones of that information by considering their pain points: What keeps them up at night?

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

Influencer 100

Influencer Brands Collaboration Authentication 100

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

Campaign 255

Campaign Social Media Tips Transportation 255

Sprout Social

MAY 10, 2019

Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering. The diversity of YouTube demographics extends to the B2B world too.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. The “last mile” in any good campaign is sales enablement.

Training 172

Training Forums Team Curation 172

agora pulse

MARCH 14, 2018

It’s attention-grabbing, and it’s a great way to give viewers a lot of information in very little time. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. Some brands find the system intimidating and never pursue it as a result.

YouTube 103

YouTube Campaign Adwords How To 103

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Case Study 68

Case Study Campaign Activities Study 68

Jon Loomer

SEPTEMBER 26, 2022

There are a few groups that could benefit most from Gated Content. A second group that benefits is those who don’t have a website — or an effective website. The final group is brands who have less technical expertise. They will be held by Facebook for up to 90 days and can be found within your Lead Center.

Content 211

Content Facebook Groups Groups 211

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Jon Loomer

NOVEMBER 20, 2022

The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). The location provides the base TikTok user results on the right to compare to whatever audience you create by filtering the following information. Discover insights to plan your campaign.

Real Estate 187

Real Estate Overview Hashtag Price 187

agora pulse

MARCH 25, 2020

Understand all sides, and gather all the information possible, so you have a holistic view of the issue at hand. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf. Crisis Checklist Before Pausing Ad Campaigns. Leave campaigns alone unless you need to make changes.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. Why this surge?

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

FEBRUARY 5, 2024

The more that company work and employees’ personal lives become more intertwined, the more critical it becomes to acknowledge, respect and do something with the information that you have about people’s personal identities and beliefs,” she says. She’s also a committee member of Black@, a Sprout community resource group.

Social Media 109

Social Media Authentication Communities Campaign 109

Jon Loomer

JANUARY 31, 2024

Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Someone visited our website and performed a specific action or group of actions that are important to us. That information is shared with Meta to help enhance our advertising.

Eventful 174

Eventful Conversation API URL 174

Audiense

JULY 27, 2018

The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. From there, we analyzed the performance of competitors and obtained, among others, insightful information regarding the overlap of audiences between competitors and Häagen-Dazs. Photo by Bruno Aguirre on Unsplash.

Research 68

Research Data How To Influencer 68

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Jon Loomer

NOVEMBER 9, 2022

First, I walked you through the basics of campaign creation related to TikTok ads. When creating these audiences, many have options for autorefresh (on by default) and allowing them to be used in Reach & Frequency campaigns (off by default). You would not typically have this information for those on your email list.

Eventful 207

Eventful Engagement Organization Groups 207

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 120

Strategy Brands UGC Marketing 120

Convince & Convert

SEPTEMBER 30, 2021

Peers from a group, event, or networking event. Youtility is relevant in any form: Information, entertainment, and perspective. Join adjacent and industry groups of your target personas. Use that time to share information and expertise, ask for advice and build relationships. Co-workers and colleagues.

Skills 194

Skills Groups Groups LinkedIn 194

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Once you have submitted your information, a TikTok representative will review your information. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

Activities 90

Activities Examples Campaign Data 90

Sprout Social

FEBRUARY 7, 2024

Once your campaign is live, Promote has basic analytics to track your ad’s performance. Pay and start your TikTok promotion For the last step, you’ll see an overview screen with a summary of your campaign details: the goal, audience, budget and duration and estimated views. Misleading and inconsistent information. Then hit ‘pay.’

Overview 115

Overview Campaign Cost Organization 115

Hootsuite

MARCH 8, 2022

Formerly called Shoppable Pins, Product Pins look like regular Pins but have a unique format to highlight your product information, including a special title and description, price, and stock availability. Once clicked on, the Pin shows additional information only available on Product Pins: Large product title. From Rich Pins.

Features 114

Features Price Buy Campaign 114

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Ignite Social Media

SEPTEMBER 4, 2019

This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year. Increased Priority on Private Messaging and Facebook Groups. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Koka Sexton

JANUARY 9, 2023

Start by gathering information about your target audience such as age range, gender, education, location, and interests. From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Utilizing insights to develop targeted campaigns.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. It’s critical to track how well your brand awareness campaigns are running.

Analytics 138

Analytics Report Social Media Google 138