What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Hootsuite
SEPTEMBER 28, 2020
In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about.
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