An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate Health Care: Christine Priester/Christine Bon : .
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. You get the picture.
The Spin Sucks Inquisition: Benson Hendrix
APRIL 17, 2015
By Gini Dietrich. I’m fairly certain I’m not allowed to talk about how I met Benson Hendrix (Fight Club), but I will tell you it was in a private Facebook group. just can’t tell you the name (Fight Club) or the reason we were both there (Fight Club). Neither here nor there, upon meeting him and getting to know him, I knew we’d be lifelong friends. OK, OK. Nevermind…).
Civic Crowdfunding vs Tax – Collaborative Government #Gov2
MAY 13, 2014
Look at the process: Nominating an candidate, getting local votes, filtering that vote into a bigger group, then up through the Houses, eventually to some kind of policy is very industrial revolution and not very information/digital revolution. Imagine if you could vote on every issue in society – refugees, climate, research, education, health – would you do it? Petitions.
What Motivates Readers to Share?
JANUARY 12, 2012
Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. And just nicely asked another group to do so. The second group complied with the request more often. Political words and phrases like “Obama” and “health care.” This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. Create attention-grabbing content.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. Many channels had more then 5000 videos -carefully sorted and "curated" stuff - its all gone now. 15, 2010, 10:14 AM | 13,369 | 57 A A A x Email Article Email Sent! Im ready.
A Battle of Two Blogs: Obama v. Romney
OCTOBER 8, 2012
Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. Indeed, both candidates are using social media to campaign like no politicians before, with some calling this “The social media election.”
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
Exhibit 2: Participatory technologies can be categorized into five groups. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. Immediately following the launch, a group of enthusiasts used the wikis vigorously, but as time passed they gave the effort less personal time—outside their daily workflow—and participation levels fell. tools.
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. Blonde 2.0′s and social media news. great stuff.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. They’re better now.
Social Pros Podcast – Super Bowl Social Media Command Center
Convince & Convert
FEBRUARY 2, 2012
It’s not a typical marketing-focused approach like you might see from other social media campaigns. It gets a little bit more difficult when you get into something like health care. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now. The RSS feed is: [link].
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us.