| |  Campaign + Groups + Health Care | 14 articles |
| Page 1 of 1 | Previous | Next | SPIN SUCKS AUGUST 2, 2011  Seven Ways to Change the Perception of PR The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. You get the picture. | | | | | | |
| PAMORAMA DECEMBER 16, 2009 40 Social Media Blogs You Should Be Reading Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. She founded Blonde 2.0 Blonde 2.0′s great stuff. | MOBILEGROOVE APRIL 8, 2011 Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data According to the BIA/Kelsey Group , one in three mobile searches is local in nature and also interactive. Google says mobile-only campaigns generate significantly higher click-through rates (CTR). Specifically, advertisers who break out mobile campaigns see CTR rise — on the average — 11.5 If you are a hybrid electric or electronics brand, then Apple recommends you address users with high household income who also like alternative music and health-care and fitness apps. The stats say yes, particularly in view of the growth in local mobile search. | PROBLOGGER JANUARY 12, 2012 What Motivates Readers to Share? Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. And just nicely asked another group to do so. The second group complied with the request more often. Political words and phrases like “Obama” and “health care.” This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea. Create attention-grabbing content. | THE RELATIONSHIP ECONOMY NOVEMBER 12, 2011 Now Your Data Is Being Transformed One government organization, for instance, collected data on multiple groups of employees doing similar work at different sites. Some retailers are also at the forefront of using automated big data analysis: they use “sentiment analysis” techniques to mine the huge streams of data now generated by consumers using various types of social media, gauge responses to new marketing campaigns in real time, and adjust strategies accordingly. https://www.mckinseyquarterly.com/Are_you_ready_for_the_era_of_big_data_2864. Both require significant expense and effort to acquire. | | | | | | | |
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WWW.SOCIALMEDIAEXPLORER.COM | FRIDAY, SEPTEMBER 24, 2010  Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national&# brand so the volume would be manageable. added several different keywords based on the name of the health care system and one of their locations. This would be the price point for the health care system I used. What can I say? monthly. MORE >> -
CONVINCE & CONVERT | WEDNESDAY, APRIL 14, 2010 The Key to Social Media Success is Just 2 Letters | Integrated.
Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), Great perspective on health care, too. Great perspective on health care, too. MORE >> -
WWW.BUSINESSINSIDER.COM | WEDNESDAY, SEPTEMBER 22, 2010  Content Is No Longer King: Curation Is King
And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources. Many channels had more then 5000 videos - carefully sorted and "curated" stuff - its all gone now. The ability to focus and attain effective awareness is through the assistance of the trusted sources – friends, family, colleagues, and these groups’ contacts. Answers 5 hours ago Q: Does anyone know the truth of a tax on house sales to fund the health care bill? MORE >> -
PROBLOGGER | MONDAY, OCTOBER 8, 2012  A Battle of Two Blogs: Obama v. Romney
Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. Indeed, both candidates are using social media to campaign like no politicians before, with some calling this “The social media election.” The campaign blogs for both candidates may turn out to be a critical factor in the election. stories of hardship and hope from supporters (likely edited down by campaign bloggers). MORE >> -
BRASS TACK THINKING | THURSDAY, JANUARY 14, 2010  7 Social Media Roles You Haven't Considered | Brass Tack Thinking
By listening carefully to the discussions around your brand, competition, or specific market or industry, you can spot when people are seeking out the kind of products or services you provide. Now you have a complete 360 campaign and an integrated strategy. One could also say: intermingling between diverse sub groups;-) [link] RalfLippold Beautifully written:-) I would like to add one role: CBS Chief Boundary Spanner … connecting the groups that at first sight are not connected within organization and/or connected with business as such. Which groups? MORE >> -
- Now Your Data Is Being Transformed THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 31, 2011
- Social Pros Podcast – Super Bowl Social Media Command Center CONVINCE & CONVERT | THURSDAY, FEBRUARY 2, 2012
- Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data MOBILEGROOVE | FRIDAY, APRIL 8, 2011
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