Twitter Adding Custom Filtering, Custom Metrics to Ads Manager
Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”
Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”
Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized.
Lee offered details on two of the most prominent new features, custom filtering and custom metrics:
We’ll be adding new features in Ads Manager over the next couple of months.
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