Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). This is especially true when we’re tasked with speaking to a wide audience that includes groups who aren’t historically considered mainstream. Guest post by Katrina Esco. Dear Stacie: We Know.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. You can’t give people what they want unless you listen to them first. So, talk to your clients! Create surveys. Use keywords.

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Content Brands Findability Marketing 124

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This is a group exercise for an internal team working for a client. They highlight what is important within a mishmash of related ideas. What stands out here? List about five categories where threats or barriers could exist.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

OCTOBER 17, 2016

Since then, she’s made a concerted effort to get to know her fellow Virtuosos, and really works the course and private Facebook Group (you know what they say, it works if you work it). What is one Social PR campaign you’re in love with? I’ve been following this campaign for years. Hi, I’m Danielle Heiny.

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. It was the show’s core group of friends who were actually ambassadors for each other throughout middle school, high school and the college years. The keys are: To find the right balance between the two groups. Think raving fans.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

AUGUST 9, 2011

On how to find your audience for your campaign or message, and measure their activity: “… break down your business goals and match them up with your measurement goals.&#. There was more on control groups and A/B testing, but I’ll just leave you with the transcript of our chat with Marshall from August 2.

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ROI Analytics Social Media Data 208

Waxing UnLyrical

NOVEMBER 30, 2016

The video shows a group of guys playing wheelchair basketball, followed by a refreshing glass of Guinness. The twist in the tale is that only one guy needs the wheelchair; the rest of the group are his friends, simply trying to be a part of the game. So what does this story have to do with Guinness?

Brands 100

Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

FEBRUARY 26, 2013

Presidential campaign had 30% less shares than posts on other topics. A recent study by the University of Edinburgh determined that users with high numbers of “friends” were distressed about Facebook for fear of offending one of their social groups by appeasing another.

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Content Study Flickr Advertising 256

Waxing UnLyrical

JUNE 8, 2011

After all, they helped me spread the word about the Blue Key campaign. When I asked, Chip said, “We want to help groups that can’t afford media monitoring services on their own. It’s the least I can do in return. You’re probably wondering what a “local&# disaster relief organization is.

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Press Release Flickr Groups Groups 194

Waxing UnLyrical

MAY 11, 2016

Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

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Automotive Conference Influencer Campaign 100

Waxing UnLyrical

FEBRUARY 28, 2013

If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group.

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 14, 2016

What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. It is ingenious in its very simplicity.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. One “campaign” tactic to understand is the “Snapblast” which marketer Nick Cicero says are watched to completion at a higher percentage than similar brand stories. Brand discovery (“Discovery”). Conclusion.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

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Campaign Content How To SEO 165

Waxing UnLyrical

JUNE 7, 2018

This image actually originates from an article by the Nielson Normal Group called “Design Thinking 101,” which even begins by saying “It is a common misconception that design thinking is new.”. I, however, am not a designer, and the theory behind design thinking is a relatively new concept to me. Know your audience!”

Content 160

Content Consultant Study Blogger 160

Waxing UnLyrical

APRIL 29, 2015

Do you live by the sea in a surf-community such as the Boys to Men group in San Diego? If you have a strong group of motivated participants, perhaps a crowdfunding event is the right choice. Remember there is “value” shared from every group participating. Have you been involved in a community fundraising event?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

AUGUST 22, 2016

Whenever I start a new campaign, I get back to the basics. What is one Social PR campaign you’re in love with? Take advantage of the Facebook group Shonali’s put together and ask questions, connect with people, and learn from others’ experiences. I start with the S.L.O.T Who inspires you?

Banking 100

Banking Energy LinkedIn Analysis 100

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. He believes finding the methods and channels customers and audiences use, and engaging with them in their comfort zone is the key to effectively communicating with those groups on behalf of clients.

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Privacy Flickr Policies Google 237

Waxing UnLyrical

AUGUST 16, 2012

A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Actually, the charitable campaign approach was almost their entire strategy. The Business Journals (#bizjournals) believe you can.

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Journal Compete Team Klout 175

Waxing UnLyrical

SEPTEMBER 25, 2015

A2: No client can rely on just one channel anymore & run Integrated campaigns. We’re shifting to constant iteration throughout a campaign rather than measuring at the beginning and the end #measurepr. A2 The Barcelona Principles updated launch last week, @richardbagnall ‘s AMEC group is ALWAYS developing resources.

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. What does it take to be a “Social PR Virtuoso”? You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. Why Are So Many Likable Ads Ineffective? .

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

FEBRUARY 3, 2016

I have yet to come across a “group tweeting” assignment! One of my favorite career memories is of a (much-earlier) Army Recruiting Command public affairs office where one of us would float an idea for a promotional campaign and the other four members of the team would chime in with their thoughts.

Sports 100

Sports Banking Flickr Energy 100

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

MARCH 2, 2012

Summary: Seuss teaches kids to count and understand colors with his array of interesting creatures grouped in different sized groups, with differing shades. Nuclear ad campaigns. Seuss books imparting upon us important, fundamental lessons of PR. #1: 1: One Fish Two Fish Red Fish Blue Fish , 1960. Stay away from them.

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Blogosphere Exercises Flickr Energy 195

Waxing UnLyrical

FEBRUARY 7, 2012

Once you are on a tour and covering a campaign you are looking on Twitter but the people who are on Twitter, they are junkies and so your mirror is not a window to the world,” said Hébert. But, as the group got larger and larger the content in my feed became homogenized. It’s a mirror and it’s reflecting you to yourself.

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

JANUARY 29, 2019

Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. Feature #5: Efficient dashboard.

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Features Marketing Statistics Template 169

Waxing UnLyrical

JANUARY 8, 2016

How important are those spending “buckets” to the overall success of your campaign (or profitability of your business)? There are a gazillion groups you can join, whether on Facebook, Meetup… and I’d love you to join my own Social PR Posse group, where we talk about anything and everything related to Social PR.

Statistics 100

Statistics Organization Consultant Groups 100

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts.

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. More movements, more impact, more happiness and, perhaps, more campaigns à la pink panties!

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. Perfect #measurePR.

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). A group Amplog would be a great way to share ideas and resources.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. Is this easy?

Cost 100

Cost Insurance Project Team 100

Waxing UnLyrical

FEBRUARY 22, 2011

‘Engagement’ is campaign-specific.&#. In other words] Sentiment Segments… (which he made up on the fly and everyone told him to trademark it) which means groups and feelings shift constantly; we’re not after numbers, but trends.&#. He also agreed that such metrics must be customized.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

MARCH 8, 2012

I experienced it again last night when I participated in #TGChat (many thanks to Janet Fouts for bringing in my client Victoria Marzilli of Oxfam America to help spread the word about their International Women’s Day campaign ). No cudgels here. I’m not going to start beating up on men here.

Energy 175

Energy Flickr Fashion Skills 175

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time).

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Class How To Applications Course 227