Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

NOVEMBER 4, 2012

This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

DECEMBER 11, 2012

There are already lots of other 2dayfm branded unofficial Facebook pages and groups. A host of other pages and groups is springing up on Facebook too. It seems the company’s crisis communications campaign is now rolling out. With comments like this, it’s clear the station had to take immediate action. It would appear not.

Facebook 264

Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

MAY 11, 2013

It’s a vast group of more than 14.5 Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. Attendees were invited to dance and learn tai-chi, and Dan Hill , Canadian singer and writer of 70s hit ‘Sometimes When We Touch’, gave a free concert at the show. Content marketing is king.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 11, 2013

Their main purpose is add value for advertisers by grouping properties under one banner but participating bloggers are required to follow certain standards, such as never plagiarizing and always disclosing commercial and other interests on their blogs. Networks like BlogHer , and the YummyMummy Club go some way towards bridging this gap.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Before you can launch any campaign, you need the following things in place. Ok, so what is integrated digital marketing?

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. It was held at the head office of CIRA in Ottawa.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Planning & Project Management Efficient execution and effective campaigns. It also explains why each is needed and they are all used.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

AUGUST 1, 2018

Facebook’s ‘Watch Party’ lets Groups watch videos together. Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. It lets Group hosts share video streams within the group. Think Facebook Live, but use pre-selected videos instead.

Social Media 42

Social Media Marketing LinkedIn Instagram 42