Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Therefore, we should do a traditional media campaign.&#. Let’s face it, most B2C clients are going to target people somewhere in the 18-55 age group.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

DECEMBER 4, 2017

We consistently see social channels out-perform others in many campaigns – so something is working. For example, my wife and I have found enormous value in Facebook groups for new parents in recent months as we prepared for the arrival of our baby.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. Nowadays, the rifle can work. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

DECEMBER 4, 2017

We consistently see social channels out-perform others in many campaigns – so something is working. For example, my wife and I have found enormous value in Facebook groups for new parents in recent months as we prepared for the arrival of our baby.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. You’re doing it wrong.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 27, 2011

I grouped the trends into five themes: Silo-busting. Trend #4: Death of the campaign. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Hopefully one or two of them will spark ideas for you. Trend #1: Integration. Trend #2: Social customer support. Maturation of social media.

Trends 417

Trends Social Media Curation Reputation 417