Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Buzz Marketing for Technology
FEBRUARY 2, 2010
A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.
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Buzz Marketing for Technology
JUNE 5, 2013
These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.
Buzz Marketing for Technology
DECEMBER 15, 2011
The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. When you understand your audience, you can tailor the message and campaign to generate more fan attention.
Buzz Marketing for Technology
MAY 30, 2012
The role of marketing in general is under attack: There exists a large group of voices that suggest that marketing is an imprecise discipline. There is another reason, though, that points towards a justification of these short-tenures: marketing campaign failure. So why is failure so easy and success so hard to come by?
Buzz Marketing for Technology
MARCH 30, 2010
In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. And I stumbled upon this concept while working on a Facebook Ad campaign.
Buzz Marketing for Technology
SEPTEMBER 22, 2008
BudLight Created a Social Branded Application that utilizes Facebook's “age gating†so only certain age groups can use this application. So far they have 200,000 installs in 5 weeks, 14% average daily growth, 6000+ daily users, 19% of users visited every day during the campaign.
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