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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. I’d love to see a partnership between The New York Times and Foursquare.

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Social Media Lessons From the Offline Real World

Convince & Convert

In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. What Facebook campaigns are they responding to? Ask your dog groomer if they look at their Yelp reviews. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Find Some Storytellers.

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For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

This 10X “Return on Advocacy&# is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches. ”. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive WOM (word-of-mouth) impressions and sales.

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How to Use Social Proof to Boost Conversions

Sprout Social

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. Imagine if brick and mortar companies displayed the average review of every product they sold in stores. Imagine if brick and mortar companies displayed the average review of every product they sold in stores.

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This Week in Social Media – 5/15/2013

Social Media Marketing

Foursquare has released extra filters to allow users to find places by price range, specials, hours of operation and more. Most recently they used social listening to revamp their video and other online media for a recently launched campaign. Twitter activity is highly concentrated among a small subset of heavy users.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Foursquare.com — Use Foursquare specials for repeat visitors. You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign.

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8 ways to deal with negative comments in online communities

Laurel Papworth

One negative reviewer may disappear OR connect with others.We If there is more than one negative reviewer, try the “thankyou – oh look something shiny!&# Many a negative comment is a cry for help – telling them how to fix the problem will sometimes kick back a positive review to follow the negative one.