Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. She uses the word campaign unfortunately, but otherwise it’s a helpful post. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. so to carve it out is sensible. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MARCH 3, 2011

The company sets ups a disclosure campaign with CMP.LY, stating the terms and conditions of the relationship between ExactTarget and the bloggers. creates a customized disclosure Web page, a shortened URL that leads to it, and a customized campaign ID code. The Metrics of Social Media (Danny Brown). Bloggers log-in to CMP.LY

Badge 126

Badge URL Blogger Klout 126

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. The answer is no, but it’s still a metric that is close to Larry Page’s heart. Does Google PageRank Really Matter? :

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! can benefit from online marketing. They’re lucky to have him! Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. I’ve tried Foursquare , too. This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. I appreciate the comment.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Mindjumpers

JUNE 19, 2012

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JUNE 14, 2012

Jay : You’ve got different success metrics, and even a different syncopation, right? The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. I’m not so sure that that’s the best metric. We talked about metrics a moment ago.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Visually SM

OCTOBER 20, 2014

Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks. Includes audience growth, reach, and engagement metrics, social media scheduler, email reports, and online support. Pricing: Free. Pricing: Free. Pricing: Free. $99/month

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Waxing UnLyrical

APRIL 2, 2016

So while you might see terrific campaigns that look like they were a lot of fun to work on, if we can’t see how they actually tied back to business results they’re a waste of time. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now.

Strategy 100

Strategy Case Study Collaboration Communities 100

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. In fact they had INCREASING demand for shovels in N.

Social Media 119

Social Media Strategy Mobile Consultant 119