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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. I’d love to see a partnership between The New York Times and Foursquare.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Her topic was “Big data as a new information ecosystem.”. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information. This information all becomes part of big data. Luckily, this data integration feature has now been disabled by Foursquare.

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Location Based Social Media for Brands

Mindjumpers

The presentation gives some background information as well as some cases. I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

In short, think of Crowdit as a Foursquare for nightlife. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. Non-branded promotion. Why is a non-branded app of interest to the brand behind?

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The Rise Of Hispanics On Social Media

Idaconcpts

While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. And apps like Facebook and Foursquare and helping them do just that. A coffee shop, for instance, can use Foursquare to promote a free shot of espresso with every large coffee drink.

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Land Rover Hashtag-Twitter Hashtags in Advertisements | Freelance.

Freelance Social Media

Land Rover used it in a recent campaign as mentioned on the Stuff That is Relevant Blog. When I find old boxes I usually check to see how they display their company information, if I don’t see a website I know that it’s pre-Internet if I see an AOL keyword I say, “I remember that&#.

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This Is Canada's QR Codes | Freelance Social Media

Freelance Social Media

The code will take the user directly to a product or information via their phone. “This is Canada&# is an ad campaign done by the Canadian Tourism Commission, aimed at Americans, to promote, well…visiting Canada, of course. They are relatively easy to create. Then I stumbled upon “This is Canada&#.