Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. Dominos was upfront about its shortcomings, and the campaign was a hit.

Brands 142

Brands Survey Construction Comparison 142

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Maybe you want to see which product type your customers are talking about the most on Twitter. Identify a campaign or theme. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

MARCH 7, 2022

Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Using Twitter Brand Surveys can help you better understand what drives brand lift among an already receptive audience.

Survey 92

Survey Brands Sentiment Template 92

Audiense

JUNE 13, 2017

These can range from tactical decisions, like the copy used in online ads, through to more strategic decisions like audience targeting and personalising campaigns, products or services to the individual segments,” said Juan Fernández , Product Manager at Audiense. “We We use artificial intelligence and machine learning to segment audiences.

Sports 126

Sports Focus Group Eventful Influencer 126

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. Tweet This!

Brands 114

Brands Klout Reputation Digg 114

Kikolani

AUGUST 18, 2015

But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms.

Content 60

Content How To Reddit Campaign 60

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter. Landing pages are ripe for optimization through crowdsourcing.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. What are your thoughts? Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. I’m trying to understand how such a great campaign could have a foundation that is so unstable. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. You can put them on Social Media like Facebook, Twitter, on your Blogs, WebSites, on your EMail etc. Spread your own personal Referral Link. Ofcourse do not spam!

Yahoo 50

Yahoo Social Media URL Brands 50

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Planning & Project Management Efficient execution and effective campaigns. It also explains why each is needed and they are all used.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout. But now it’s all at your finger tips.

Social Media 40

Social Media Avatar Social Networking Compete 40

Social Media Network Marketing

MAY 31, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Which one do you want to hear?

Sentiment 145

Sentiment Analysis Template Templates 145

ProBlogger

JANUARY 30, 2011

That’s what focus groups have become, haven’t they? “Do For my own book campaign, my value offering included free quarterly updates. Your blog, your business, your campaign, your new product—should be less about what you think people want, and more about what your prospects will actually act on. How ‘bout this car?

Buy 46

Buy eBook Compete Small Business 46

Ignite Social Media

APRIL 7, 2021

For Twitter, we recommend 1-2 hashtags per tweet and for Instagram, 6-12 hashtags in the first comment (as opposed to the main caption). The jury is still out on the effectiveness of hashtags on Facebook (even though Facebook keeps trying to make them a thing), but an occasional campaign or holiday hashtag won’t hurt you there.

Organization 187

Organization Social Media Content Analysis 187

Sprout Social

NOVEMBER 13, 2019

In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. Learn how to ask for feedback from customers so you can understand how they feel about your business, your products, your service or even your campaigns.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Go beyond easily accessible raw metrics, and incorporate insights from Reddit communities, Twitter DMs, LinkedIn mentions and TikTok comments into your social data. They even share unfiltered thoughts about you and your competitors.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. A message with the UGC tag, for instance, can quickly be surfaced when social content is needed for a marketing campaign, while feature request tags can be shared with the product team as research. More importantly, listening shows customers you value their opinions.

Strategy 133

Strategy How To Metrics Loyalty 133

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Twitter: 140 seconds. Take what you learn from your audience to inform future content. Videos should be kept short.

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

JANUARY 30, 2023

Rather than relaunching sweet potatoes as an internally sourced campaign, they gave credit where credit was due and showed their customers that they’d been listening to their social media pleas. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there.

Examples 114

Examples Brands How To Aggregator 114

Writtent Blog

OCTOBER 1, 2013

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

JANUARY 2, 2019

As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Hailley on Twitter and Hailley’s Website.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. How can those findings influence your marketing campaigns or product development?

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. million mentions of Wordle on Twitter, up 9,971% from December 2021. Why it worked : If you scroll through the Aldi UK Twitter feed, you’ll find memes, jokes and sarcastic commentary on current events. Cultural moments generate a huge amount of messages across social.

Brands 115

Brands Meme How To Advertising 115