Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see. Put social data in the spotlight.

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Authentication Analysis Sentiment Tumblr 102

Sprout Social

DECEMBER 9, 2020

Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. . In marketing, when one campaign finishes, the next begins. One action all agencies should implement at the start of any project is to establish regular check-ins with their clients.

Proposal 103

Proposal Price Project Education 103

Sprout Social

MARCH 7, 2022

LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform. The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. LinkedIn Brand Lift Tests.

Survey 92

Survey Brands Sentiment Template 92

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

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Campaign Content How To SEO 165

Convince & Convert

OCTOBER 12, 2010

On the one hand, Web technology has provided us with an almost obsessive level of measurability – metrics of just about every variable one can imagine are instantly available. You don’t have to pay someone to implement a social media campaign, and you don’t have to pay to use it. Your response should be simple.

ROI 124

ROI Social Media Small Business CPC 124

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Strategy.

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ROI SEO Social Media Tips 114

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Track the right customer experience (CX) metrics Metrics give you hard data on how well your customer experience strategy is working. Customer Lifetime Value (CLV): This metric calculates the total revenue a business can expect from a single customer account.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

JULY 6, 2023

While raw social media data can be powerful, what’s most influential is the value you provide when you make sense of the data and analyze the metrics in compelling ways. Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. billion social media users into a board room for a chat about your latest ad campaign. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. re-engagement campaigns can improve list health. If they don’t connect with your campaign, you can drop the subscribers. You can learn more about email engagement campaigns via this great course at Hubspot.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. As you dive into performance data, metrics like message volume, number of unique authors, impressions, engagements and other quantitative data points can validate what conversations are occurring and quantify topic trends.

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B2B Research Sentiment Marketing 113

Sprout Social

JUNE 26, 2023

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

Loyalty 121

Loyalty Retail Data Strategy 121

Buffer Social

JANUARY 2, 2019

As long as you are respectful of personal privacy, personalization is a solid way to go for marketers to boost campaign performance in 2019. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buffer Social

OCTOBER 9, 2023

Underwhelming AI Shopping Campaigns Adweek shares marketers’ disappointment with Meta’s AI-fueled shopping campaigns. As you experiment, monitor AI campaign performance and have alternative strategies. Use these metrics to refine your content strategy and improve engagement.

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News Social Media Marketing Facebook 72

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. Monitor brand campaigns and conversations on Keyhole 3. You need to track metrics that matter. If you’re not going to sympathize with people who find a particular policy disturbing, it’s best to stay away from conversations like this.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In fact they had INCREASING demand for shovels in N.

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Social Media Strategy Mobile Consultant 119