Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.
Laurel Papworth
SEPTEMBER 1, 2010
While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
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Ignite Social Media
FEBRUARY 26, 2024
You are waiting, and quite ready, for a flash mob to break out at a moment’s notice; and 32. Related Posts Will the Power of Influencers Impact the 2024 Campaign Trail? You remember having to explain what social media was ; 30. You had forgotten about the Harlem Shake until we just brought it up.
Waxing UnLyrical
DECEMBER 21, 2011
This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it.
Mindjumpers
DECEMBER 16, 2011
T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. The Viral: hit or miss?
Mindjumpers
JULY 8, 2010
This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.
Justin Levy
JANUARY 20, 2010
Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Create advertising and marketing campaigns that get people to think and then when they talk about you, engage and interact with them when you can. Now, what if that was all captured on video and shared online.
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