Convince & Convert

DECEMBER 11, 2014

This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. Social Media Case Studies' The best stories are often deeply personal.

Case Study 161

Case Study Film Sentiment Marketing 161

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 60

Social Media Brands Case Study Film 60

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Are you interested in social media?

Course 66

Course Social Media Press Release Film 66

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms. However, don’t jump on every trend.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

APRIL 15, 2024

These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Chipotle also hired a film crew to spend two weeks in its kitchens to film a campaign called ‘Behind the Foil’ , which gave customers a sneak peek at how food is prepared. The turnaround worked.

Press Release 89

Press Release Banking Reputation Marketing 89

Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Because, hey it’s about being social, not flogging stuff. See how many social media people jump up and do it too.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Sprout Social

JUNE 27, 2023

Social media manager. Senior director of campaign strategy. Director of social and partnerships. His interest and talents in social emerged early. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta.

Travel 92

Travel B2B Automotive Campaign 92

Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. Going forward, social media marketers will need to be more agile than ever before. It’s not our job to be edgy and rude and provocative on social media,” Jen explains.

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Authentication Brands Team Issues 224

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. OwlyWriter AI Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work? That was the last tool joke. It’s seriously easy.

Tools 107

Tools HootSuite Content Meme 107

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign?

Campaign 128

Campaign Social Media UGC Metrics 128

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. Celebrities, bloggers, and social media personalities often use their platforms to advocate for environmental conservation and share tips on how to live a more sustainable lifestyle.

Trends 59

Trends Hashtag Fashion Energy 59

Hootsuite

JUNE 21, 2022

Video is more important than ever, with TikTok poised to become the most important platform for social media marketing in 2022. TikTok found that 88% of users reported sound is essential to their viewing experience , and that campaigns with sound were more than twice as effective as those without. This is more than just a vibe.

Creative Commons 136

Creative Commons Sites Public Domain Video 136

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JULY 27, 2021

Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. Understanding the audience is a universal key to successful campaigns.

Trends 121

Trends Strategy Tips Meme 121

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 96

Brands Issues Social Media Conference 96

Hootsuite

JUNE 23, 2020

You’ll also watch the ROI for any of your YouTube campaigns tank—something to avoid at all costs. These can reveal when a video emotionally resonates with viewers, which can be good or bad depending on the sentiment of those comments. One YouTuber who has great thumbnails is The Film Theorists. Table of contents.

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YouTube Engagement HootSuite Collaboration 145

Sprout Social

OCTOBER 22, 2020

As the drag queens danced in their Halloween eleganza, cars honked and I sipped the brand-sponsored drinks supplied, I grew curious about what other socially distanced drive-in events people are flocking to. Social media data confirmed that movies, political rallies, sports screenings and spooky season are all taking place at the drive-in.

Meeting 85

Meeting Sentiment Sports Hosting 85

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

JUNE 17, 2019

Many Instagram business tools offer automation features that help social media managers save time and streamline tasks. VSCO remains one of the top choices for photo editing thanks to its popular “film-like” presets and editing tools. Ensure your Instagram ad campaigns perform their best with these apps and tools.

Instagram 111

Instagram Tools HootSuite Hashtag 111

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. The first thing you might think is: well, they’re visual, and social media is all about visuals! Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. Memes are everywhere.

Meme 52

Meme Engagement Strategy Wikipedia 52

Hootsuite

MARCH 4, 2020

If you’ve got a product release, a campaign, or a once-a-year-sale, stoke excitement with a countdown sticker. And if you’re curious, Hootsuite Analytics can show you even more about your audience and performance, with tools like social listening and sentiment analysis. Countdown to a launch. Flashback to a special occasion.

Instagram 145

Instagram HootSuite Feed Feedly 145

Bill Hartzer

DECEMBER 17, 2012

Komen for the Cure announced its decision to end its longtime partnership with Planned Parenthood, the nation’s leading breast cancer charity was widely criticized, particularly via social media, with many alleging that funding was cut due to pressure from anti-abortion groups and anti-abortion sentiment in the Komen executive ranks.

Insurance 161

Insurance Apparel Policies Report 161