Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

B2B 118

B2B Influencer Brands Marketing 118

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JUNE 30, 2021

By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers. What Are Facebook Ads? Know Your Goal.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

MAY 24, 2022

Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views. Campaign length: 3 days. Ad Campaign 2: Community Interactions. Campaign length: 3 days.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. Audience research Every audience is different. What are our customer satisfaction scores ?

Social Media 124

Social Media Sentiment Data Team 124

Sherrilynne Starkie

APRIL 3, 2015

The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that.

Video 150

Video Content Facebook Study 150

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 60

Campaign Social Media Sentiment Consultant 60

Harp Interactive

OCTOBER 6, 2010

Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317

Types Facebook Notification Survey 317

Sprout Social

MAY 5, 2019

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. The same survey noted that 65% of marketers plan on increasing their budgets for 2019.

Influencer 112

Influencer Marketing Survey Campaign 112

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns. Guest post by Brandon Brown. Over to You.

B2B 217

B2B Brands LinkedIn Influencer 217

Buffer Social

SEPTEMBER 26, 2018

In addition, the survey found that more than half of people said they’re making more online purchases as a result of seeing stories and 34 percent said they went to a store to look for a product they had seen in stories ads. The challenges and opportunities with Stories. billion use Facebook daily.

Facebook 98

Facebook CPM Survey Instagram 98

agora pulse

MAY 30, 2019

When Stories was first introduced, the format was challenging for advertisers: The social platforms had not developed sophisticated in-experience advertising units and campaigns were difficult to execute. In fact, the format is increasingly core to the experience. This can be seen in the engagement numbers. Consumers like Stories from brands.

Social Media 129

Social Media Survey Social Media Management Instagram 129

The Realtime Report

JANUARY 8, 2020

For example, a report from the Independent details that 41% of Gen Z members surveyed in a study said that social media makes them feel “anxious, sad, or depressed” – emotions which are anything but social. Further, they can offer compelling campaigns when partnered with the right company. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Firebelly

DECEMBER 16, 2013

In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Include all platforms (Facebook, Twitter, YouTube, etc.). Have clear action you want your audience to take. Show proper influencer attribution. *In Influencer disliked the product. Step 3: Optimizing Content Distribution.

Influencer 233

Influencer Marketing Authentication Survey 233

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign. Use survey tools and social listenin g to zero in on what matters to your fans and use your brand’s platform to show you have their back. Subaru’s #SubaruLovesPets campaign.

Examples 96

Examples CSR Airlines Collaboration 96

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Let’s say you get these responses to a survey: “ That’s highly unlikely.” ” “ Not much.”

Sentiment 52

Sentiment Analysis Brands How To 52

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

SEPTEMBER 30, 2020

To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content. To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content. Conversely, promoting a Tweet can give it organic momentum.

Twitter 141

Twitter Survey Trends Hashtag 141

Buffer Social

JANUARY 16, 2018

About the State of Social Media survey and data. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. — The data: Who took part in the survey? For this report, we surveyed over 1,700 marketers from businesses of all sizes.

Report 111

Report Data Social Media Research 111

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. comments and shares) have in common.

Research 144

Research Social Media Airlines Marketing 144

Ignite Social Media

JANUARY 12, 2018

Linqia surveyed 180+ B2C marketers to gain insight on influencer marketing trends for 2018. Using micro-influencers will help those campaign dollars stretch further and allow smaller brands to leverage influencers in their mix, as well. Video will continue to grow in importance in 2018. Activate Micro-Influencers. Figure Out Messenger.

Strategy 133

Strategy Social Media CPC Influencer 133

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

MAY 13, 2020

According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Spon-con like Khloe Kardashian’s bedazzled campaign with Febreze is why the word “authenticity” is now a buzzword. And, because we know ??

Influencer 145

Influencer Trends Marketing Guidelines 145

Buffer Social

MAY 23, 2022

 An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow. The campaign was a huge success – even getting shoutouts from readers on Twitter – and it was an innovative way for the brand to highlight their dresses, pants, and blouses.

Small Business 94

Small Business Newsletter Marketing Survey 94

Mindjumpers

FEBRUARY 21, 2014

This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Here’s our guide on how to become the ultimate listener. When Social Media Meet Big Data.

Engagement 226

Engagement Sample Samples Upcoming 226

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

SMS 187

SMS Strategy Marketing Discount 187

Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. There’s more.

Products 164

Products Instagram Brands How To 164

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Promote Your Products With an Ad Campaign. 4: Promote Your Products With an Ad Campaign .

How To 63

How To Collaboration Affiliate network Instagram 63

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. In HelloSociety’s study , survey respondents were more than three times as likely to follow an influencer rather than follow a brand. More engagement, more clicks, and lower ROI.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. What is review analysis?

Review 127

Review Brands How To Analysis 127

Buffer Social

DECEMBER 17, 2019

According to one survey , “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher than those who cited Facebook or Instagram.”. Time your campaigns. A big element to social media marketing and campaigns is timing. Set up your shop.

Brands 98

Brands Mobile Campaign Trends 98

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? billion social media users worldwide , social media enables you to reach your next fan or customer—no matter where they are. — Shedd Aquarium (@shedd_aquarium) April 8, 2020.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

NOVEMBER 16, 2020

What’s most impressive was how quickly the brand stood this campaign up. Another program that’s featured heavily across Airbnb’s social profiles is its #GoNear campaign—a new initiative to support economic growth through local travel. So what contributed to the brand’s comeback? They act fast. Their content is driven by data.

Travel 125

Travel Hosting Committee Hotels 125

Twenty4 Social

OCTOBER 19, 2020

In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. I’ve interviewed business owners who shy away from email marketing because they believe email marketing campaigns to be spam. How to Make Money Via Your Email Lists.

List 90

List How To Influencer Course 90

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. If you need a little more inspiration before you get in front of the camera and hit record, check out this guide to TikTok marketing campaigns.

B2B 136

B2B Brands Marketing How To 136