Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. But, the new followers are often not even aware they’ve followed which limits the opportunity to get into their feeds.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.
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Sherrilynne Starkie
MARCH 14, 2018
It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. Social media campaigns are the mainstay of Shared Media tactics.
Sherrilynne Starkie
JUNE 16, 2013
Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions.
Sherrilynne Starkie
APRIL 3, 2015
Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. There’s a good reason for that. Source: Facebook.
Sherrilynne Starkie
JUNE 29, 2014
The eliminates the need to have someone watching feeds and hashtag trends all the time. 7 Analytics Tools to Track Local Campaigns. The demonstration I saw highlight three interesting features: Early detection and warning system. Analysis of spikes. Volume spike analysis. Big data: seeing the forest and the trees. Related articles.
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