Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers.

Blogger 100

Blogger Influencer Campaign Fashion 100

Social Media Strategies Summit

JANUARY 21, 2021

But getting these influencer contracts right is critical; after all, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable.

Influencer 189

Influencer Metrics Campaign Survey 189

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive.

Campaign 152

Campaign CPM Facebook CPC 152

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. You are the CMO.

ROI 124

ROI Social Media Small Business CPC 124

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 112

Case Study Marketing Directory Retail 112

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. ” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Webbiquity SMM

MAY 25, 2021

And the value of an email marketing campaign has come back into fashion. We can quantify the ROI. But what do the best influencer campaigns look like? And they’re doing SMS, which is fascinating. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing.

B2B 306

B2B Influencer Platform SMS 306

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. This works for all companies, not only fashion.

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. Employ branded hashtags : Create a unique hashtag for your brand or campaign.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

MARCH 28, 2023

The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign. Whereas you can increase the ROI while working with micro and nano influencers. Manage multiple influencer marketing campaigns on Keyhole 4.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Oktopost

AUGUST 4, 2023

That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. No strong social media marketing campaign can focus exclusively on the short-term; it’s all about consistently working toward long-term goals for driving engagement, clicks, and conversions.

ROI 62

ROI Real Estate Team Social Media 62

Oktopost

AUGUST 4, 2023

That high ROI is reserved for businesses that can motivate their employees in the same way they motivate customers toward loyalty. No strong social media marketing campaign can focus exclusively on the short-term – it’s all about consistently working toward long-term goals for driving engagement, clicks, and conversions.

ROI 48

ROI Loyalty Embedding Metrics 48

Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. The PR campaign goal was to reach 10,000 women in this area with an annual income of more than $100,000 and create awareness of the company and their services. Just as you do with every activity in your business, your PR campaigns should be based on a strategy.

Small Business 85

Small Business Tips Fashion Groups 85

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Collaborations, ambassadorships and product gifting can be more cost-effective than conversion-based campaigns. Affiliate links.

Influencer 109

Influencer Instagram Brands Marketing 109

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. They say it represents a drain on time – so much so that they just can’t justify targeted campaigns, and simply send out impersonal emails once or twice a month.

B2B 62

B2B ROI Social Media Sample 62

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Marketers need meaningful data to help them make good decisions about the success (or failure) of their Snapchat campaigns. Demonstrate the ROI of Snapchat. Let’s get to it! Unique Story Views. For example, ??the

Analytics 144

Analytics Tools How To Metrics 144

Sprout Social

MAY 5, 2019

To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. Beauty and fashion brands shine on Instagram and YouTube. Demographics vary on each network.

Influencer 111

Influencer Marketing Survey Campaign 111

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Create a hashtag to promote a specific employee advocacy campaign. What is employee advocacy? Make advocacy a game.

Social Media 111

Social Media Guidelines HootSuite How To 111

Jon Loomer

AUGUST 30, 2017

However, if you have confidently executed ad campaigns within the Facebook Ads Manager or Power Editor, you will also be able to navigate Business Manager with ease. In classic Facebook fashion, they use the same word for multiple definitions and meanings. How Business Manager drives ROI effectively and efficiently.

Facebook 146

Facebook Advertising ROI FAQ 146

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. For tech companies and brands, the cost of blockchain and AI is top concern, especially when trying to prove ROI in these investments. But the metaverse isn’t a utopia.

Brands 115

Brands Avatar How To Privacy 115

Keyhole.co

NOVEMBER 18, 2021

By utilizing a strong IRM strategy, you can leverage their partnerships to increase brand awareness, customer trust, and ultimately the ROI. . Building a growing team of influencers – Once you start the influencer marketing campaign, the next step is to monitor their content across channels and ongoing user-generated content.

Influencer 52

Influencer Strategy How To Metrics 52

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Keyhole.co

MARCH 7, 2024

For example, fashion influencers like Autum Rainn ( @autumrainn ) create content to provide their audience with style inspiration and fashion tips. You can either reach out to brands directly or even join influencer marketing networks that can connect you with the right campaigns. Does it teach them something or entertain them?

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

AUGUST 15, 2022

Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. When you average it out, email drives an ROI of $36 for every dollar spent. For example, you could create a ‘For your fashionable friend’ guide that highlights unique clothing pieces you’re selling.

Strategy 101

Strategy Discount Marketing Retail 101

Audiense

JULY 27, 2018

The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. This offers a line to follow for the pieces of content that are created for these campaigns. In addition, social data provides insights about content and formats that resonate most with the audience.

Research 68

Research Data How To Influencer 68

Pixlee

NOVEMBER 20, 2018

Revolve, a luxury fashion Ecommerce brand has paved a path for strategic influencer interactions, with events such as the Revolve awards, which encourages their community to vote for their favorite influencers. Successful marketing campaigns will be focused on in meeting the need for authenticity in 2019. Transparency goes a long way.

Influencer 75

Influencer Trends Brands UGC 75

The Social Media Incubator

MAY 7, 2012

When it comes to Pinterest, the audience is 75%-80% female, generally mothers, and mostly interested in fashion, food, personal services and baby-related goods. When considering a social media marketing campaign, you need to strategically segment the social media channels that are available.

Social Media 163

Social Media Marketing MySpace Fashion 163

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns.

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

FEBRUARY 21, 2018

To get a better idea of how to create a cringe-free Instagram ad campaign, I spoke with two professionals with a lot of experience in (ethically) gaming the ‘gram with quality ad content. Carving a niche in the world of fashion and luxury goods, she now works as a coveted social media consultant for some top UK brands.

Instagram 112

Instagram Tips Advertising Feed 112

Buffer Social

JANUARY 30, 2018

Take Refinery 29, an independent fashion and lifestyle website, for example. The brand generated two different Facebook ad campaigns , both aimed at bringing in new subscribers to their website. The first campaign featured some eye-catching creative and a clear call-to-action to subscribe.

Advertising 111

Advertising Tips Facebook Campaign 111

The Realtime Report

FEBRUARY 16, 2017

– Is your organization and agency partners organized to plan and execute influencer marketing in a seamless, integrated fashion? – How do you establish/view ROI from investment? Driving business objectives and delivering value is paramount to any successful influencer marketing campaign. What is the learning plan?

Video 131

Video Retail Influencer YouTube 131

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Keyhole.co

AUGUST 18, 2020

For example, fashion influencers like Autum Rainn ( @autumrainn ) create content to provide their audience with style inspiration and fashion tips. You can either reach out to brands directly or even join influencer marketing networks that can connect you with the right campaigns. Does it teach them something or entertain them?

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

DECEMBER 15, 2021

Here’s how fashion brand Stradivarius encourages user-generated content with a branded hashtag : Sharing user-generated content is a great way to feed three birds with one scone: Consistently filling your TikTok feed with engaging videos. UGC is content that users create for your brand. Measure and analyze results.

How To 130

How To Hashtag Influencer UGC 130

Pixlee

JANUARY 24, 2017

Although working with these influencers may be expensive, they can offer a large reach, and major exposure for your brand, as well as high ROI. The #BestDayEver campaign by Chevrolet is an excellent example of an influencer marketing campaign with celebrity influencers. April 1, 2015. The Trendsetter Influencer.

Types 40

Types Influencer Brands Fashion 40