Convince & Convert
JUNE 3, 2012
Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. But did anyone buy a jacket as a result? I don’t know.
Pixlee
OCTOBER 18, 2017
Whatever the reason may be, have a specific goal in mind that you can measure against when judging campaign success. With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform.
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Pixlee
SEPTEMBER 23, 2017
Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Ranking in the Top 30 of Rise’s top 1000 travel influencers based on Klout scores, Joao Leitao was born in Portugal and lives in Morocco where he owns a rida. Adventure Bloggers.
Diva Marketing Blog
MAY 9, 2016
Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.
Diva Marketing Blog
MAY 9, 2016
Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.
Webbiquity SMM
MAY 10, 2011
Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.
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