Oktopost

APRIL 14, 2023

Real-life example: A B2B company was running an advocacy campaign to promote a new product launch. Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Models also help you understand if your social media campaign is actually working. Last touch attribution model.

Social Media 95

Social Media Marketing Newsletter URL 95

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. The company is active on Twitter, Facebook, TikTok, and Instagram. Repurposing content Looking to turn a white paper into an Instagram post? How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

Social Media 128

Social Media Bookmarklet Analytics Software 128

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly? Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Mary Deming Barber : AVEs. Scott Kaminski (yes, again): Advertorials. Based in the Washington, D.C.,

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

Module 100

Module Consultant Course Campaign 100

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Proactive Report

NOVEMBER 21, 2022

With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. These ads performed more than three times better than previous campaigns. Some people do it just to be considered urbane and cool.

Social Media 64

Social Media Analysis Research Conversation 64

The Realtime Report

DECEMBER 27, 2012

Monitor mentions of your product and other terms that indicate awareness as your campaign unrolls to measure the success of your outreach. This is just one example out of 15 that are described in a white paper we’ve created based on my research. As they say, if you don’t measure it, you can’t get better at it.

Influencer 195

Influencer Products Marketing How To 195

Convince & Convert

DECEMBER 18, 2013

Once the transfer occurs, your segmented audience will be available in the Twitter targeting system and you’re free to use it in your Twitter campaigns. And, remember, you can also use other CRM data, such as the amount of time since a previous communication, in your Tailored Audiences campaigns. Example 2: Getting Creative.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Hootsuite

SEPTEMBER 16, 2022

They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Source: Acquire White Paper.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Proactive Report

DECEMBER 22, 2014

Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. As the year draws to a close we’re all thinking about 2015. Awesome job SunGard.

Content 63

Content Training Patterns Skills 63

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Holy Social!

Activities 141

Activities Social Media Mobile Geotagging 141

Proactive Report

SEPTEMBER 12, 2009

Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. A very smart integrated marketing campaign indeed. What led to this bright idea?

Social Media 107

Social Media Case Study Small Business Advertising 107

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement.

Social Media 110

Social Media Marketing Curata Influencer 110

Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. They are Twitter an Facebook.

Social Media 113

Social Media ROI Newsletter Campaign 113

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from. Snag Tights.

Examples 112

Examples Campaign Facebook UGC 112

Proactive Report

DECEMBER 30, 2010

PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

FEBRUARY 24, 2011

Jamie Turner : This is one of the few books out there that provides a step-by-step roadmap on how to set up a social media campaign so that it generates a return on investment. Nor can you have a successful social media campaign. What was special about your vision that the reader would take away from the read? .

Social Media 75

Social Media ROI How To Cost 75

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do I make a killer Facebook page? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca When should I use Digg ?

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. When it comes to social media advertising , Facebook is known as the top dog. That’s three times higher than Twitter or Facebook. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Mindjumpers

SEPTEMBER 23, 2010

However, I found it quite interesting in terms of the general day and time of posting posts on Facebook. Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto! Leave a Reply Click here to cancel reply.

Facebook 267

Facebook How To Disqus Fashion 267

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. And, setting up a marketing campaign on Microsoft Ads is just as easy (if not easier) as setting up a Google Ads campaign.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. Do you currently have 100 likes on Facebook , but would prefer 1000? This guest post is by Johnny. But when was the last time you heard that about a content marketing strategy?

ROI 40

ROI Content Buy Cost 40

Jon Loomer

AUGUST 7, 2018

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. Facebook Ad Frequency Defined. The overall average is what Facebook reports.

Facebook 146

Facebook Metrics Campaign Analysis 146

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. It’s seriously easy. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Social media marketing isn’t a campaign, it’s a reorientation. ” eBooks and white papers are complementary.

B2B 185

B2B Social Media Review eBook 185