Trending Sources

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page. The page, just launched in October, already has over 110,000 fans.

Ad Opportunities on Twitter, Foursquare and Tumblr

Mindjumpers

For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. We’re in a competitive landscape and thereby the placement of ad campaigns can carry along a great effect. In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Tumblr.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Content Partnerships: User-generated campaigns are only as good as the content submitted.

How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Corcoran Group  plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Ello : This network wants to be the anti-Facebook. barimogil Tweet This. Much More Than Sales.

Where’s Social Media Going in 2014?

Mindjumpers

And with Facebook’s new change in algorithm, articles and publications will get a larger reach, which means that social media probably will be our no. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Larger Pictures in Facebook Page Link Posts. Real time is king.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Jamie Burg and Kevin Beck have done Tumblr ads for Saks Fifth Avenue and Lincoln Motor Co. General Electric. Honda.

10 Things to Consider As You Move to Google+

Spin Sucks

We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Yes, you need to have Twitter and Facebook and (now) Google+. It will go a lot further than any PR, advertising, or marketing campaign. In this case: A database. Video.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as   November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few. Literally.

Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. YouTube has increased 3% to 73, matching the average of  the “all other” social media category, which includes Instagram, Reddit, and Tumblr. Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. It''s not just Tumblr. facebook.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via  Facebook. Tumblr: 190 million blogs. via  Tumblr. World Cup Day One Draws More Than 58 Million Facebook Users. During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. World Cup interactions on Facebook were dominated by males in the 18-24 age group, followed by men 25-34. Social Media Statistics Facebook social networking statistics World Cup The #RLTM Scoreboard: Social Networking Stats for the Week. billion monthly active users.

Twenty Tips to Make You a Successful Entrepreneur

Spin Sucks

Success in entrepreneurship doesn’t come if you want overnight success, and even Mark Zuckerberg had to ward off hundreds of mouthwatering offers; just look at Facebook today. Garrett Camp of Uber also credits their intensive communication campaigns all along the business chain as a major reason for the global success of the taxi app. Whatever By Jenny Richards. Do Not Settle. 

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via  Facebook. Tumblr: 195 million blogs. via  Tumblr. Global Ad Spending on Facebook Increases Over 50%. Facebook advertising is flourishing according to new data from Kenshoo ; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. billion monthly active users. YouTube. via  YouTube.

Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!).

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr. Corcoran Group DemoCasting on Tumblr. Is Nescafe DemoCasting on Tumblr Too?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3

What Keeps The Chief Marketing Officer Awake At Night? - Part 2

Twist Image

How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? It is everything from their personal profiles (think about LinkedIn and Facebook) to what they''re thinking (look at blogs, Twitter , Pinterest and beyond). It''s not just mining the data for insights and turning that into some kind of campaign that demonstrates how data will always beat a random creative idea. facebook. tumblr. What was the point of Publicis merging with Omnicom ? but more of it. Part 1 ).

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. The company has also swapped out its Facebook header image to wish its community a “Happy Pawlidayz!”.

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How to Squeeze the Most out of Your Facebook Posts

ProBlogger

Facebook is an unbelievably potent marketing tool when used correctly. Squeezing The Most out of Your Facebook Posts. Many of these people spend more than an hour a day on Facebook – more than any other social network. This is because it relies heavily on input from other sources and most of the users on Facebook are actively seeking out for external content.

Combining UX With Your Social Media Profiles

Mindjumpers

It is hard to commit the average Internet surfer to any site for too long, but there are some tips for creating page views, that last longer than 20 seconds: Facebook. Being one of the most important tools in your social networking arsenal, Facebook usually gets ignored in terms of UX. Tumblr. Tumblr. Tumblr. Tumblr. Tweet. Twitter. Google+. Twitter.

Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Currently, Facebook ads are fairly unobtrusive. MySpace, anyone?).

The Importance of Local Activation on Social Media: India

Mindjumpers

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. with a 14% user base). Content Sharing.

5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In order to raise awareness for the his profile, the Colonel also took to Facebook, encouraging fans to endorse him “for any one of my plethora of skills.” This campaign offers a fantastic reminder that the element of surprise is best when closely aligned with your company’s product or service offerings. Connect with KFC’s Founder on LinkedIn. But they didn’t stop there.

The Social Media Landscape [Infographic]

Pamorama

This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns. Here are the best tools for attaining each of the four main goals of any online campaign: Customer communication: Facebook, Twitter, YouTube, Tumblr. Brand Exposure: Facebook, Twitter, LinkedIn, YouTube, Digg, Tumblr.

How Ford Fiesta Created Brand Engagement with Classic Tactics

Mindjumpers

When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta. With this in mind, they wanted to create a campaign that would clearly attract customer’s attention towards the USPs, features and improvements of the car in a fun way. For this purpose, they partnered with Blue Hive and launched a new campaign across Europe.

Vimeo 38

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. Earlier today I told everybody on Twitter and Facebook, that I’m leaving Twitter and Facebook. Facebook. Go me!

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. I had many friends just like that. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. Facebook is mostly used for professional use. MySpace?

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing. Overall Campaign How much time do I put into social media?

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Check out this  infographic  from Digital Insights on social media facts, figures and statistics from 2013: Facebook  is still the leading social media network and continues to grow. Here are the latest  facts and figures : Facebook now has 1.26 Facebook averages 1.23 There are 128 million daily active Facebook users in the US. Increased traffic. Developed loyal fans.

2012 in Recap: The Year of Visual Social Media

Mindjumpers

Facebook Timeline. Today, the Timeline has become a natural element in brands’ visual communication on Facebook, but when we back in March switched from Wall to Timeline , it opened up for new ways to strategically work with how to portray and strengthen brand identity through visual storytelling and throughout time. Facebook & Instagram: success and turbulences.

Are You Too Focused On One Social Media Platform?

Small Business Mavericks

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. Before even engaging on a social media marketing campaign, you should first identify where your potential customers are. Facebook, despite the hype, is not necessarily right for every business. If you are trying to target young music fans, then Myspace may be a better option.

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

Tumblr Tumblr is a form of micro-blogging and you can say that its simplicity is both an advantage and a disadvantage. In that way it is more or less easy to connect with other bloggers on the Tumblr platform, but it can also be a downside that it is a closed community with no external comment options. will go through to most widely used blogging services. It’s free and easy.

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. To celebrate the centennial of the world’s most iconic biscuit, Oreo teamed up with agency 360i to create a social and digital campaign with 100 days of creative and whimsical visualisations of “America’s favourite cookie” from June 25th until October 2nd.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. Not All Good Campaigns Have to Come to an End.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

ICYMI – Tumblr, Alex from Target and Xmas ads

Danny WhatMough

Tumblr rolls out autoplay ads to users. It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. Facebook has started bundling updates together. Campaigns. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Snapchat is in negotiations with Comedy Central, Spotify and Vice  for the upcoming launch of its new section – Discover. Remember Alex from Target?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Is all that social media activity paying off? Who is monitoring you?