As social media is still regarded as a new form of marketing and engagement, lots of companies seem to be more comfortable “trying out&# social media as a one-off campaign. Social media campaigns are an attractive proposition as they can generate a lot of buzz and excitement and are usually the basis for a lot of the social media case studies you will find on the web. Even though we’re a social media agency , here at FreshNetworks we don’t just focus on campaign work; we also look at long-term engagement through a sustainable social media strategy. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. After all, Facebook could eat the web. Profile Page versus Fan Page The average Facebook user uses Facebook not for business but for personal communications. am one of those users. MORE >>

When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta. With this in mind, they wanted to create a campaign that would clearly attract customer’s attention towards the USPs, features and improvements of the car in a fun way. For this purpose, they partnered with Blue Hive and launched a new campaign across Europe. The result was a cool engaging campaign that leveraged consumers’ love and eagerness to take and share photos. Fiestagram campaign from Blue Hive on Vimeo. MORE >>

Networking sites such as Facebook , Instagram , Twitter and Tumblr have all transformed the way we engage with each other as well as our favorite brands. There have only been three major fashion brands to pass the 5 million “likes” mark on Facebook (according to WWD). With so many ways to spread your brand – including Twitter which can be used by trend setters to converge or using blogger outreach as a means for collaborations and launching ad campaigns – social media as a whole has become a force to be reckoned with. million and Gucci with 5.5 million. MORE >>

This new campaign by Cadbury really seems to recognise something that we’ve said before -  social media doesn’t just take place online. As an official sponsor of the London 2012 Olympic and Paralympic Games , the thinking behind the current Cadbury campaign is to  split the nation into two teams, the spots and stripes, to compete in game play in the lead up to London 2012. Perhaps the key sales driver for Cadbury from this whole campaign will be the introduction of a brand new product – the Challenge Bar. Share this on Facebook. Tweet This! MORE >>