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ICYMI – Tumblr, Alex from Target and Xmas ads

Danny WhatMough

Tumblr rolls out autoplay ads to users. It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. Facebook has started bundling updates together. Facebook has started bundling updates together. Really love this animated film from Airbnb.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. This will give you more insight on what they’re interested in and their needs.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter.

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

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It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!

Convince & Convert

The unique thing about AMC Theatres is that they don’t create the products they show in their theaters; the films they support and promote are created by studios. They mine for content created by fans on Tumblr, and they partner for giveaways with companies like Warner Bros. This affects their social strategy. via AMC Stubs.

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ICYMI – Snapchat, Buzzfeed and Imgur

Danny WhatMough

Friend-to-friend payments coming to Facebook messenger. Facebook releases a new collage layout for mobile photo galleries. UK charity Mind has hired YouTube star Zoella as its first ‘Digital Ambassador’ Jack Daniel’s has created its first Tumblr page. Want this in your inbox each week? Subscribe here.

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Is Viral Marketing for Everyone? An Interview with Language.

Techipedia: Tamar Weinberg

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. Tamar : How long did the actual execution of the game (filming, traveling, etc) take? Where else did you go to film these users that were interviewed?

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