Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

B2B 259

B2B Examples Company Instagram 259

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 176

Campaign URL Advertising Analytics 176

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

Campaign 210

Campaign Social Media Case Study Training 210

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Awario

AUGUST 17, 2021

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

Examples 163

Examples Company Marketing Engineering 163

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors.

Analysis 93

Analysis Report Examples Tools 93

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Examples include the number of followers, likes, or comments on social media posts. But here’s the thing. Not all social stats are created equal. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

Examples 92

Examples Campaign Discount Marketing 92

Audiense

OCTOBER 20, 2023

Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.

B2B 86

B2B Influencer Examples Campaign 86

Social Media Today

DECEMBER 14, 2021

The examples could help to get you thinking on your own Tweet marketing strategy.

Examples 149

Examples Campaign Twitter Strategy 149

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach.

Examples 207

Examples Conversation CPM Campaign 207

Jon Loomer

APRIL 19, 2023

In this post, let’s discuss what advertisers normally do, the problems with that approach, and how you can do better with a Slow Burn strategy. Increase the budget of the active campaign or ad set. Duplicate the campaign, increase the budget of the duplicate, and once you get good results turn off the prior campaign.

Strategy 180

Strategy Facebook Cost Campaign 180

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 122

Examples Social Media Sentiment Influencer 122

Buffer Social

DECEMBER 14, 2023

Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience. For example, you could create a carousel that walks users through setting up a specific software or tool. Alex shares five things everyone should know about strategy.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

NOVEMBER 9, 2023

While it can be daunting to inject money into new strategies, it’s crucial that you approach paid media as an opportunity rather than a leap into the unknown. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. But before we get to some examples, let’s discuss why they work so well.

Influencer 96

Influencer Campaign Video Instagram 96

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

Industry 110

Industry Examples Real Estate Brands 110

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS?

Strategy 201

Strategy How To Facebook Meeting 201

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

Advertising 105

Advertising Social Media Strategy Tools 105

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Here’s a simple example of a template that you can use to track time spent on each activity. But why do you need to optimize your time?

Social Media 179

Social Media Strategy Marketing Curation 179

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Keyhole.co

MARCH 4, 2024

What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1. For example, they retweet content related to the series and movies on their platform. Ultimately, this content marketing strategy helps them increase their conversions.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Jon Loomer

OCTOBER 12, 2021

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. How to Use Minimum ROAS Facebook Bid Strategy.

Cost 202

Cost CPA Strategy Facebook 202

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. 10 ways to say ‘We’re hiring’ on social media (post examples). To build a strong social recruitment strategy, determine how your team’s needs and your ideal candidates’ requirements intersect. For example: “At Liceria & Co., Let’s dive in.

Examples 101

Examples Social Media Skills Team 101

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93

B2B Strategy Tips Content 93

Jon Loomer

JANUARY 16, 2023

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. I asked it to provide some examples of interests to use. Generating a strategy isn’t one of them.

Strategy 208

Strategy How To Facebook Training 208

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that gets results?

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 211

Strategy Marketing SMS Mobile 211

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. And we’ll cover 10 examples of BTS social media content to help inspire your strategy.

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. pic.twitter.com/AUjNaU63Og.

Examples 96

Examples CSR Airlines Collaboration 96

Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59