Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

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Examples Brands Avatar Authentication 177

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. Today, I want to give you an example of just how powerful this approach has been for me. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. My Reach Campaign: Set-up.

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Examples Conversation CPM Campaign 205

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Instead, I want to go through the basics.

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Campaign Advertising Price Facebook 199

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign.

Industry 109

Industry Examples Real Estate Brands 109

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

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Examples Campaign Social Media Marketing 84

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

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Examples Social Media Sentiment Influencer 120

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. When Cole was brainstorming for a new publishing commitment campaign, she looked to ChatGPT to help pressure test and anchor for the campaign. Ultimately, it comes down to leading by example.

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Team Examples Marketing Training 111

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

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Examples FAQ Insurance Retail 96

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Successful crisis communication examples from the last five years. Carrefour Group responds to tragedy (2020). Why is it important to learn from the work of others?

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Examples Brands Sentiment Reputation 110

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. “People use our employee advocacy Slack group to get traction on their posts or gut check humor.

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Authentication Examples Class Team 91

Jon Loomer

FEBRUARY 12, 2024

When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. Your inputs are only suggestions and people well beyond this group will see your ads. But Advantage+ Shopping Campaigns go even further.

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Advertising Campaign Cost Conversation 184

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Generate marketing campaign ideas. Identify content gaps.

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Examples Template Templates How To 102

Jon Loomer

JANUARY 28, 2016

They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel.

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Examples Campaign Facebook CPM 113

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Campaign Meme Social Media Instagram 166

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. With email segmentation, you can split subscribers into groups based on interests or behaviors. Example of how to combine social media and email marketing. Cross-Promote Campaigns. Publish Email Campaigns on Social.

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Campaign Social Media UGC Marketing 150

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

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Activities Examples Campaign Data 90

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

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Template Templates Examples Social Media 52

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. I created a whole strategy around it using Evergreen Campaigns. Cold Targeting. Should you use a 1% lookalike or 5%?

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How To Groups Groups Campaign 190

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

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Examples Brands Sentiment Reputation 59

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Focus Group Groups Groups Loyalty 247

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. For example, bringing in three bloggers to join the Turkey Talk Line for Butterball.

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Groups Groups Influencer Case Study 100

Jon Loomer

JANUARY 3, 2024

When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups.

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Groups Groups URL Video 143

Oktopost

NOVEMBER 3, 2020

Determine the objective and audience for the campaigns you’ll be running, and think about how to time your emails. When you’re planning out your content and tactics, don’t forget the insights from your previous year’s campaigns. The Twelve Days of Christmas can be a creative theme to build a campaign around.

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B2B Examples Discount Campaign 125

Jon Loomer

NOVEMBER 20, 2023

Examples These breakdowns are helpful for understanding trends. If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Based on these results, you may adjust the cap.

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CPM Types Campaign Examples 173

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. For example, let’s say that your CPM is $50 and you have a Cost Per Desired Action of $10.

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Metrics CPM Advertising CPC 166

Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. Generates marketing campaign ideas. With your personas and journey map in hand, creating a marketing campaign is so much easier. You’ll have mapped out motivations and stages to align campaign ideas to. Plus, keep reading for examples and templates to get started.

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Examples Template Templates How To 91

Jon Loomer

MARCH 11, 2024

Your audience can be expanded to reach people beyond that group if better results can be found. For example, if you use a 1% lookalike, the audience could be expanded to anywhere from 2 to 10%. You will reach people beyond that initial group, and providing suggestions is optional. ” ), I’ve come around to it.

Advertising 173

Advertising Groups Groups Conversation 173

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

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Groups Groups Facebook How To 74

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

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Campaign Marketing B2B Conference 147

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The three advertising campaigns you need to run target each of these audience temperatures and move people from one stage to the next. We call it the ALL Framework.

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Advertising Campaign Facebook Buy 111

Jon Loomer

JANUARY 31, 2024

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? Someone visited our website and performed a specific action or group of actions that are important to us.

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Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

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Examples Social Media Content Film 162

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Jamie from The Narrative Group emphasized that point as well. Start your campaign by setting expectations.

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Influencer Campaign Marketing How To 98

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). This can especially be an issue if your customer is only a specific gender or age group.

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Construction Cost Issues Conversation 183

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Your performance goal does. Don’t get cute.

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Eventful Conversation Campaign Types 193

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Let’s use the example of link clicks and landing page views to drive traffic.

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Embedding Eventful Cost Issues 162

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 1 Spotify’s Wrapped What is it about?

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Campaign Social Media Hashtag Trends 52