Keyhole.co

FEBRUARY 16, 2024

What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?

Analysis 52

Analysis YouTube Tools Strategy 52

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. It’s a weakness if you expect people who perform your optimization event to also perform other actions.

Embedding 165

Embedding Eventful Cost Issues 165

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Jon Loomer

SEPTEMBER 12, 2023

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. One alternative is creating custom events for deeper engagement on your website. I have events for scroll depth , time spent , starting my podcast player, clicking internal links, playing embedded YouTube videos , and a whole lot more.

Embedding 170

Embedding Eventful Cost YouTube 170

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. 10 behind-the-scenes post ideas and examples for your next campaign 1. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 90

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts? How long are YouTube Shorts?

YouTube 136

YouTube How To Authentication HootSuite 136

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Metrics: Standard Events. Metrics: Custom Events.

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Metrics Facebook CPC Eventful 212

Social Media Strategies Summit

MAY 24, 2019

Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. YouTube also reaches more Americans aged 18 to 34 than any TV network. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube.

YouTube 124

YouTube Brands Fashion UGC 124

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

Campaign 176

Campaign Social Media Statistics Sports 176

Jon Loomer

SEPTEMBER 15, 2022

This can be critical to properly evaluate the performance of a campaign. But, what about if that campaign isn’t effective? If you run an engagement campaign, you’ll likely optimize for something like Video Views or Post Engagement. But, a custom metric can get really interesting if you use custom events like I do.

Metrics 214

Metrics Examples Facebook How To 214

Mindjumpers

NOVEMBER 15, 2011

Tweet McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category!

YouTube 182

YouTube Video Transportation Campaign 182

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Social Media Strategies Summit

MARCH 1, 2024

Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels. However, the upsides are significant.

Video 231

Video Trends Marketing Mobile 231

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Engage (a.k.a.

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Campaign Social Media Tips Transportation 255

Convince & Convert

OCTOBER 3, 2013

In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings.

Campaign 145

Campaign Video Hosting Social Media 145

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. A further 39% is spent streaming video and TV on sites like YouTube, another social platform. Check out these 10 top-notch campaigns from universities across North America. Image source . Image source.

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Education Examples Social Media Meme 264

Keyhole.co

MARCH 24, 2024

So, of course, YouTube has to be a significant part of the brand’s social media presence. The brand primarily posts stop-motion animations as commercials on its YouTube channel with its 646,000 subscribers. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives.

Communities 59

Communities Social Media Strategy UGC 59

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And the value of an email marketing campaign has come back into fashion. And YouTube, for sure, I think it’s underutilized for B2B. But what do the best influencer campaigns look like?

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B2B Influencer Platform SMS 306

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MAY 11, 2023

Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. Adidas ’ recent campaign is a brand safety success story.

Reputation 130

Reputation Tools Brands How To 130

Ignite Social Media

DECEMBER 16, 2022

Only then can you be truly effective in your marketing campaigns. . Virtual Event, YES! . Did we just mention the virtual event — is it even relevant for 2023? Virtual events are a great way to reach out to your community and sustain customer engagement. Getting Started With Social Media Marketing for Virtual Events .

Social Media 161

Social Media Brands Fair Use Marketing 161

Keyhole.co

DECEMBER 26, 2023

million Facebook: 49 million YouTube: 13.6 Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Here’s the total followers on Red Bull’s main social media accounts.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversation 89

Conversation Video Tips Embedding 89

Ignite Social Media

OCTOBER 30, 2023

Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. This makes it easy for brands to align their campaigns with timely trends. While the current maximum video length varies, TikTok seems to be testing the waters for more YouTube-style content.

Features 91

Features Brands Real Estate Hashtag 91

Hootsuite

NOVEMBER 14, 2022

YouTube Partner Program. The combination of video view earnings and partial ad revenue means YouTube creators can start earning decent money with an audience of a few thousand (or one really viral video). There are other ways to make money on YouTube , too. Host an event or workshop. Thinking of hosting a virtual event?

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

Influencer 189

Influencer Metrics Campaign Survey 189

Keyhole.co

MARCH 26, 2024

million Facebook: 15 million YouTube: 17.6 Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Oktopost

SEPTEMBER 22, 2021

To get the most from paid social campaigns, try incorporating these five proven strategies. You can create multiple content pieces as part of your in-house library that will help to drive engagement for your various social media marketing campaigns. Understand Your Audience. Conquer LinkedIn. Go Multichannel. Facebook Ads.

B2B 136

B2B Social Media Strategy LinkedIn 136

Jon Loomer

OCTOBER 7, 2020

Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). Next, click “Choose Videos”… At the top, note that you can select videos by campaign, Facebook page, Instagram business profile, or video ID. And you can select the specific campaign that the video is in.

Engagement 207

Engagement Video Facebook How To 207

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. Back from the days of their landmark 1984 advertising campaign and their ‘Think Different’ campaign, Apple has crafted a solid spot for itself among consumers worldwide. million YouTube: 18.6 million Facebook: 14 million Twitter: 9.6 million LinkedIn: 17.6

Social Media 59

Social Media Strategy Apple iPhone 59