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The Evolution of Who Sees Your Ads

Jon Loomer

How People See Your Ads with Advantage+ Shopping Advantage+ Shopping Campaigns take this even further. All Advantage+ Shopping Campaigns utilize a conversions performance goal (either “most conversions” or “ value of conversions “), and the conversion event will define which specific action determines success.

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A Message for Agencies: What Are You Scared Of?

Jon Loomer

You think that the way that you set up campaigns is special. Your basic campaign setup does not make you unique. And they build all of the events, custom conversions, and audiences from scratch. “But I don’t want them to see how I set up their campaigns.” Your client sees how you set up their campaigns.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Aggregated Event Measurement should still find many of your prioritized events. It’s been an eventful week or so. Presumably, various privacy changes have resulted in a lack of confidence in tracking beyond seven days. It would seem, though, that privacy restrictions will only get tighter in the future.

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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

Our experts point to several factors: The Decline of Twitter for Real-Time Conversations Twitter used to be the go-to platform for reacting to live events like the Super Bowl. This may have been an attempt to avoid relying on third-party data from social platforms due to new data privacy laws.

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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. As only the highest-prioritized completed event will be reported (e.g.,

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Upcoming social media events in DC

SocialFish

Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. This event has an executive feel to it. Also speaking are Adam Conner, the associate manager for privacy & global public policy at Facebook (can you say hot seat?)

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