What Does Integrated Marketing Mean to the Future of the PR Professional?
Social Media Strategery
APRIL 3, 2014
Cramer-Krasselt , my employer, while traditionally seen as an ad agency, actually uses an integrated structure that aligns PR, social media, advertising, paid media, CRM, search, and paid media under one P&L that allows us to create seamlessly integrated campaigns across all forms of media. Should you even have one?
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