Small Business Mavericks
DECEMBER 30, 2014
The algorithm sifted through events and presented those that had the most easily tracked response metrics…the ‘most popular’ events. Marketing campaigns are the same way. What happened to Eric happened to many people when Facebook decided to give them the year in review. The problem?
Small Business Mavericks
AUGUST 18, 2014
See all conversions side-by-side in campaign reports in Analytics. Find out quickly if any AdWords segments are underperforming with Intelligence Events. Put a value on keywords that assist conversions with the Model Comparison report. Find landing pages that drag down your account’s performance.
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Small Business Mavericks
JANUARY 22, 2012
In fact, you can often see video footage of an event that was taken via cell phone. People love to show off, so if you advertise a campaign that encourages those traits, you may be able to build and further develop your brand. So how are marketers using this to advantage?
Small Business Mavericks
FEBRUARY 4, 2011
But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.
Small Business Mavericks
FEBRUARY 11, 2011
The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Most of the tips are right on target. Unfortunately, I can’t vouch for all of the resources recommended or I might be more bold than that.
Small Business Mavericks
MAY 30, 2012
Search terms, your current search rankings; and even holidays or special events, can all affect your traffic. You could publish more content, improve your SEO strategies, and perhaps run a PPC campaign during those low periods. Peak and troughs in website traffic are not just seasonally related. Troughs are not always easy to build on.
Small Business Mavericks
MAY 9, 2011
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