Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. This is one of the key factors driving the shift from campaign thinking to thinking about real-time content and content that is Always-On.

Content 242

Content Overview Guidelines Engagement 242

Mindjumpers

MAY 13, 2011

It gives you the detail of customers who have seen your ad (without clicking), liked it or RSVP’ ed for a particular event. It is now best to run a test campaign on connections before actually launching it. Here’s how : Run a wide and inclusive campaign ?Click Run a more targeted campaign, based on responder data.

Features 173

Features Facebook Library Campaign 173

Mindjumpers

MARCH 16, 2011

Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Users and campaigns that are creatively connecting and sharing their experience. Speaker of the Event. Digital Campaign of the Year. Social Media. Jane McGonigal.

Film 253

Film Project Wiki Campaign 253

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

JULY 22, 2010

About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco. Since forming in March 2006 more than 5,000 people have signed up to attend monthly standing room only events.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Mindjumpers

OCTOBER 17, 2012

The app is called Crowdit and is a window to the city nightlife that lets people explore and discover places and events while connecting with friends to see where they are and what they are doing. And in order to make our customers promote their outlets by producing events and offers, it has to be with no strings attached.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

NOVEMBER 11, 2010

Two days ago, the winners of the competition were revealed at an event at the Legion of Honor in San Francisco, and founder of the Bees Awards, Bastien Beauchamp, tells us that the event was very well received. Best Campaign: Wieden+Kennedy. Also, if you want to see how the event went, you can watch The Bees Awards here.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

SEPTEMBER 14, 2012

In the case of Ben & Jerry’s Nordic markets, we therefore make sure that our community managers in the respective markets translate the text of the updates and images attached as well they contribute with updates themselves based on local events or happenings. Local campaigning means business revenue. Leverage content in real time.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

MAY 2, 2012

Emart SunnySale Campaign. The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Their solution to the problem was to build a sundial with the shape of a QR code.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

JANUARY 2, 2013

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Mindjumpers

SEPTEMBER 6, 2013

We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. This way, they get pictures from different neighborhoods, events and lives representing all of Copenhagen. . Hornslet Isenkram.

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

APRIL 19, 2012

Share relevant key moments in your company’s history as the founding of your company, events you’ve held or launch of a product. This functionality is great if you have an ongoing event or campaign that you would like people to see and engage with when they first enter your timeline.

Engagement 277

Engagement Facebook How To Eventful 277

Mindjumpers

AUGUST 20, 2010

Currently, the videos are replays, though, but eventually it is expected to have more streams to promote movies, music, sports and many other interesting events. Facebook Live has channels for features and events. What can you do with the app? Leave a Reply Click here to cancel reply.

Video 229

Video Facebook Social Networking Disqus 229

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. The majority of content shared by users in India reflects current events and the need for change – from messages that motivate and encourage positive change, to awareness of possible danger.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

AUGUST 20, 2010

Currently, the videos are replays, though, but eventually it is expected to have more streams to promote movies, music, sports and many other interesting events. Facebook Live has channels for features and events. What can you do with the app? Leave a Reply Click here to cancel reply.

Video 203

Video Facebook Social Networking Disqus 203

Mindjumpers

DECEMBER 20, 2013

The challenge is that more and more brands are doing it, which makes it increasingly more difficult to be heard among in the case of huge events like # royalbaby and #redbullstratos. We believe that the integration of social media and TV programs – especially live programs – will evolve in 2014, beyond the already-used hashtags campaigns.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Mindjumpers

MARCH 19, 2012

People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. The Fiestagram campaign is a great example of how a brand can involve people through visual content. Convey your message quickly. Things move fast in social media.

Communities 273

Communities Authentication Collaboration Feed 273

Mindjumpers

AUGUST 30, 2010

Facebook wants to tear down the walls between getting in touch with each other when you hang out in the park, go to a café or go to an event. &# Part of the idea behind Facebook Places is the same as with other geolocation services like Gowalla and Foursquare: to create spontaneous meetings.

Facebook 251

Facebook Foursquare GPS Smart Phone 251

Mindjumpers

MAY 3, 2011

Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns. Use Facebook to bring your brand to life for your customers in real time.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Mindjumpers

APRIL 25, 2014

While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Real-time marketing vs. real-time engagement. Knowing your audience’s expectations and personality is and absolute crucial part of creating a succesful interaction.

Engagement 203

Engagement Tumblr Activities Communities 203

Mindjumpers

FEBRUARY 21, 2014

This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Stay current with any events or happenings that your brand could benefit from. Here’s our guide on how to become the ultimate listener. 1: Listen for more than brand and product names. 2: Revealing your brand’s key influencers.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! Not only do they arrange contests and events, they also import people’s outfits and blog posts that mention H&M to their so-called “ Social Media Room ”.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

DECEMBER 9, 2015

Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts. Twitter in India takes center stage for breaking news and special events, bolstered by its partnership with broadcasters and media distributers.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

AUGUST 5, 2010

Some of the skeptics criticize the fact that Energi Nord from the very beginning had their mind set on a certain number of lamps, which in some way renders the Facebook campaign superfluous. It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

OCTOBER 7, 2010

A lot of different elements such as Events, Places etc. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. have been up for discussion, but now the changes are official. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

JANUARY 14, 2015

Think about how you can create and distribute content triggered by weather, location, or news events. Brands will stop looking at content marketing as “campaigns” and instead will look to create smart processes. It’s a shift from utility to utility-in-the-moment. The bar will be raised on hyper-relevance. Julie Fleischer. Paul Roetzer.

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

NOVEMBER 18, 2010

Their work is centered around three areas: campaigning for change, development work and emergency response. Oxfam themselves highlight the planning aspect as they had pre-planned for such an event and knew exactly how to react in each phase. Oxfam was founded in 1995 and is today the most recognised charity in the U.K.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

JULY 23, 2010

Initiate interactive events as a way to derive increasing traffic to your various online platforms. Such an initiative is likely to increase the number of daily online visitors, thus providing various opportunities to derive additional sales. And we will of course urge you to read the full blogpost on WorldClass Hotel Marketing News.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JANUARY 14, 2011

Campaigning or spending millions of dollars is no more a necessity. Interactions on a personal level, meet ups, events, seminars and shows as a part of the process can help in boosting the image of the organization. Communication outshines campaining.

Trends 245

Trends Influencer Social Media Forums 245

Mindjumpers

JULY 16, 2010

It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

JUNE 19, 2013

Mindjumpers’ role is to execute EJAF’s campaign activities and community management on social media. Global campaign establishing a message of love. Now we’re launching our user-driven campaign. It was widely used on Twitter as well as on Facebook, with help from celebrities such as Eminem and Florence and The Machine.

Campaign 222

Campaign Communities Activities Twitter 222

Mindjumpers

MARCH 4, 2011

This is one is one of them – a campaign done by the Israeli agency e-dologic Publicis IL for Coca Cola. The agency did a great job integrating the offline event with peoples online social network. When allowing people to show their experience of the Coca Cola Village, they also show the true qualities of the event.

Facebook 260

Facebook Eventful Authentication Campaign 260

Mindjumpers

JUNE 16, 2011

Generally speaking there is no doubt that this was a more corporate and less tech savvy than events like SXSW , and I had a great time! Generally speaking there is no doubt that this was a more corporate and less tech savvy than events like SXSW (Southwest Music and Media Conference and Festival), but I had a great time!

Foursquare 215

Foursquare UGC Yahoo Energy 215

Mindjumpers

MARCH 20, 2012

Such a long day at work; looking for a new social media campaign thanks @mindjumpers for coming up with great ideas. Offers and promotions: Twitter is an excellent way to promote offers , events, coupons and customer generating content. For example: Such a long day at work, ugh.

Study 272

Study Research Survey Twitter 272

Mindjumpers

OCTOBER 12, 2011

The actual goal of a certain campaign should be to create a fan base which would lead to something more concrete like selling a certain number of products. These stories may include sharing, liking or commenting on the post, which could also be in form of an answer to a question or response to an event invite.

Metrics 229

Metrics Engagement Brands Facebook 229