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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

Ustream 168
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14 types of social media every marketer should know

Sprout Social

Host live events and Q&A events with customers or experts in your industry. Examples: YouTube Live, Facebook Live, Twitch and UStream. Build anticipation for upcoming products or events with live teasers. Disappearing content is a great way to add excitement and urgency to your marketing campaigns.

Types 145
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. Meaning, short viral spiked events, then over. They are streaming live their meetings – think of the Australian Senate Hearings or Parliament Floor but on Ustream instead of public broadcasting.

Gov 2.0 93
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Learning via the Social Media Game

Bare Feet Studios

Helps organize your team, save assets, plan events, archive files and processes. Create custom tags for your org & events or concepts. Create audio-video stories of your projects and campaigns. video stream of key events. Organization uses blog to support projects and events. www.skype.com. Collaboration.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Leave a comment please. Unlikely at best.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures.

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures.

Trends 60