Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Your performance goal does. But in each case, it’s the same.

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Eventful Conversation Campaign Types 193

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. ” Tip 2: Repurpose existing products and campaigns. Tip 1: Get the timing right.

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Case Study Campaign Social Media Study 70

Social Media Strategies Summit

SEPTEMBER 18, 2023

Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. anyone who doesn’t work for a retail or fashion brand).

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Influencer Travel Retail UGC 130

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Analytics Eventful Facebook WordPress 155

Ignite Social Media

AUGUST 17, 2020

Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit. Significant edits can be made at the campaign, ad set, or ad level. One easy way to complete the Learning Phase sooner is to avoid making significant edits to your campaign, ad sets, or ads.

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Cost Facebook Upcoming How To 205

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

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Eventful Facebook Upcoming Conversation 85

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Convince & Convert

OCTOBER 23, 2014

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. What can you learn from a megastar’s Instagram teaser campaign? in a plane, on an elevator). The posts are also being shared on Twitter, where considerable engagement is being generated as well.

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Campaign Instagram Case Study Upcoming 166

Unmetric

AUGUST 17, 2016

The list of upcoming events, or rather content opportunities, focused only on US and global holidays. Now you can find any major Indian holiday from Independence Day , Raksha Bandhan , Bakrid and events that are huge in India (read cricket) on the list of topics. They had a major qualm though. And we listened.

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Eventful Content Upcoming Curation 60

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 110

Campaign Social Media Sports Mobile 110

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. Sign up for one of our upcoming social media conferences. The simplest way to measure the size of your audience is to use Facebook Ads Manager. Featured image by Pixabay.

Social Media 215

Social Media How To Survey Analytics 215

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

Influencer 100

Influencer Campaign Marketing Fashion 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Sign up for it, or view the schedule of upcoming webinars here. and it’s called “priceless surprises.”

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Eventful UGC Marketing B2B 100

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

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LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP. Featured image by Freepik.

Social Media 241

Social Media Meme Fashion Trends 241

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Social Media Strategies Summit

MARCH 1, 2024

This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline. One in four US livestream attendees have bought products during a live shopping show, while 34% went on to buy the featured product post-event. What’s not to like?

Video 231

Video Trends Marketing Mobile 231

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

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SMS Strategy Marketing How To 107

Sprout Social

NOVEMBER 8, 2022

This strategy is useful if you have a website or campaign landing page you’re looking to promote. Add either your homepage, campaign landing page or third-party linking app here. Addison’s TikTok bio is all about promoting her content, whether that be her music, makeup line or upcoming performances. Click on Edit Profile.

Tips 88

Tips Upcoming Travel Badge 88

Stay N' Alive

SEPTEMBER 24, 2013

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. That means Facebook will do its best to only charge you for your Facebook ads when people purchase your event! The secret is simple.

Conversation 110

Conversation Eventful Facebook How To 110

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 60

Campaign Social Media Sports Mobile 60

Social Media Strategies Summit

JUNE 3, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please describe one of your institution or organization’s social media campaigns that makes you proud. Please briefly describe the structure of your team. Excel sheets make me sad.

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Newsletter Project Aggregator Team 219

Ignite Social Media

FEBRUARY 9, 2021

Within this post, we’re breaking down some of the notable social media trends from this year’s event. In preparation for the event, the majority of advertising leveraged the headliner, Miley Cyrus, who would be performing live for the 7,500 vaccinated healthcare workers in attendance at the game. First-Ever TikTok Tailgate.

Trends 85

Trends Social Media Health Care Eventful 85

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

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Research Sentiment Banking Upcoming 183

Sprout Social

FEBRUARY 17, 2022

Increasing attendance rate for promoted events. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. click-thru rate.

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Template Templates Marketing Sample 131

Jon Loomer

OCTOBER 29, 2021

So, how this campaign is structured is pretty complex. Topics that are on my list to cover: How I’m Optimizing the Campaign. When you create a website custom audience, select “PageView” under “From your events.” This, too, has clearly changed since 2015. Top-Line Details. Placements I Use.

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Facebook Aggregator Upcoming Engagement 209

Sprout Social

NOVEMBER 8, 2021

Promote events. Instagram Story Highlights are also perfect for promoting upcoming or recurring events in order to increase the number of registrants or attendees, as well as events that your business participated in. Put your campaigns front and center. Can that be broken down into different sections?

Instagram 138

Instagram How To Eventful Team 138

Social Media Strategies Summit

JUNE 20, 2019

Reuse your live video to promote a similar event. Live video is a great way to promote an upcoming event, especially if you have content from a similar event that happened in the past. 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred. Source: John Wind.

Video 140

Video Upcoming Instagram Metrics 140

Waxing UnLyrical

OCTOBER 9, 2012

But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department , where Hillary Clinton, Christina Aguilera and David Novak (Yum! It was a terrific event; it was the first time I’d been to the State Department, or seen H.C. Jokes aside, the issue is a very real one.

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Flickr Upcoming Eventful Campaign 251

Unmetric

JANUARY 25, 2019

Unmetric Discover is a great place for brands to explore new topics and upcoming events to find content inspiration for their social campaigns.

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Analysis Upcoming Eventful Metrics 80

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

The Realtime Report

APRIL 23, 2021

Attending town halls or informational sessions about any upcoming candidates and ballot measures is a great way to engage in the voting process. Become aware of your polling place or mail-in ballot options, and write down the dates of any upcoming elections. Then, think about signing up to help others register to vote!

Engagement 91

Engagement Proposal How To Upcoming 91

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Conversions. Brand Advocacy.

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Influencer Marketing Authentication Hashtag 117

Social Media Strategies Summit

JANUARY 12, 2023

Made up of over 200 marketers from across the institution — including specialist social media managers, marketers, and people for whom social media is just one aspect of their role — these bimonthly meetings are an opportunity to discuss current campaigns, different strategies, and new policies. Check out our upcoming events !

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Collaboration How To Education Team 226

Social Media Strategies Summit

NOVEMBER 2, 2023

Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? Social media is a fast-moving world that’s often highly reliant on external events: something happens, and you must respond quickly. Sign up for one of our upcoming social media conferences.

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Social Media Management Social Media HootSuite Skills 162