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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Promote events through social media? Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. Create animations? Gather competitive intelligence?

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PR Measurement – What to Measure

Proactive Report

Outcomes are tangible results, behaviors & actions – did they attend the event or webinar, vote, call, tell others, change their minds. For the horizontal axis choose metrics from the stage that is the focus of your campaign. You can measure reach, traffic, time on site, brand awareness, link clicks, downloads, likes, shares.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. Sarah Hartshorn details her favorite aggregation tools — like Hootsuite , Netvibes and Flock — for more efficiently monitoring and managing an organization’s social media presence and activities.