Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. It’s also possible to track them, and doing so can help you find out how well your campaign has performed. These tools simplify the process of creating a hashtag for your campaign.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. These campaigns can be concentrated in a single social media platform such as Twitter or Instagram, or they can roll out across multiple ones simultaneously in a calibrated manner.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Search for a brand name or keyword across all of the most popular social networks at once? Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 3, 2012

It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers. By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

NOVEMBER 2, 2010

Social Events (e.g., Eventful, Meetup, Upcoming, etc.). In chapter 14, she drops the phrase “social media campaign,&# though this may have been an inadvertent slip; she demonstrates throughout the book a clear understanding of words that shouldn’t be used with social media. Stumble upon something good? Tweet This!

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social media is a tool, not an event, so such calculations don’t apply.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

JANUARY 2, 2013

Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Jeff Bullas ). Marketing Charts ). Leaders West ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 20, 2011

That award you just won for your last brilliant email marketing campaign? Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Always assume the entire world can see anything you do on line.

Social Media 205

Social Media ROI Social Networking Privacy 205

Webbiquity SMM

MAY 31, 2022

Here’s a follow up email template you can use: At this stage, your outreach campaign turns into a guide dropping educational breadcrumbs for prospects to follow along. Host a Live Event. Additional benefits of hosting a virtual event on LinkedIn include: Meet your audience where they are (i.e.,

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Track your campaign like a case study. Report positive and negative outcomes of the campaign. Facebook work best over lunch).

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 15, 2020

We are a digital media & events company covering Twin Cities innovation. Sharing @mybrighthealth news, events, opinions and more. Enterprise event software for managing the largest, most complex corporate events and event calendars. DignityThroughIdentity. Followers: 2,322. Following: 4,949. Minne Inno.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. 1) Rafflecopter.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). 5 ways to use social media to build a crowd for your event by Socialbrite. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

Social Media 257

Social Media Trendrr Alterian SM2 257

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” But for B2B marketers? and print direct mail.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 15, 2013

5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. ” 13 ways to boost your Facebook Page reach by Socialbrite. Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool by Sprout Social.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 21, 2012

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

OCTOBER 8, 2013

How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

OCTOBER 5, 2010

Josh Catone describes how to use local events and tools like Localtweeps and TwitterLocal to identify and connect with Twitter users in your local vicinity. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. The Ultimate Guide to Twitter Theme Design by 1stwebdesigner. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JANUARY 19, 2011

Social media profiles and content promotion are key elements of WPO, and here is an excellent list of social sites across various categories including social networks, answers and knowledge, social travel, local social, social phone apps, business social, events and more. How search can boost your social media campaigns by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

SEPTEMBER 13, 2016

Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. They need to have an estimated value assigned to them.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

DECEMBER 10, 2019

They run social media campaigns haphazardly, without any solid plan or strategy. The first step when starting a new campaign is to define your goals and objectives. ” What’s the purpose of this social media campaign? These questions need to be answered so you don’t launch your campaign haphazardly.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

APRIL 23, 2013

Put yourself in the customer’s shoes and address these sales impediments head on”), covering industry events in real time, excerpting white papers (a great content idea), and interviewing industry experts. Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU by SEOmoz. Content Marketing and SEO.

Tips 223

Tips Content Marketing B2B 223

Webbiquity SMM

MARCH 3, 2015

Alex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More by Social PR Chat. How to Use Twitter Analytics to Find Important Data by Social Media Examiner.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

JANUARY 17, 2011

Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%).&#. 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. Create an impression versus multiple impressions”), and events—in other words, most of the key elements of WPO. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

APRIL 8, 2014

Amanda DiSilvestro provides an outstanding guide for those new to Facebook advertising, covering everything from the four different types of Facebook ads (and under what circumstances each option works best) and progressing through how to set up a Facebook ad, how to manage ads, and how to optimize campaigns once they are up and running.

Facebook 223

Facebook Marketing B2B Hashtag 223

Webbiquity SMM

JANUARY 5, 2016

Many marketers don’t track their campaigns properly or are not able to make the hard decisions about how to lead their efforts to become more effective. Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. NewsCred ). Econsultancy ). Social Fresh ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JUNE 6, 2011

Under Epi’s leadership, his agency has landed several clients in B2B and B2C to personal branding services for high caliber CEO’s like John Basil Georges and QR Code ad campaigns like Tissot Watches. Scott’s L2 think tank helps brands navigate the changing marketing landscape through events, research and advisory services.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel. What sets successful social media marketing programs apart from the failures?

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. “The average user is connected to 60 pages, groups and events. How do you do it?

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

In addition, “Three-quarters (74%) of North American agencies say their clients run PPC campaigns on Facebook. Three-fourths of companies (75%) use Twitter for brand promotion, and more than a quarter (27%) of companies now use LinkedIn specifically for PPC campaigns.” a non-specialist) reports Laurie Sullivan.

Statistics 219

Statistics Research Social Media B2B 219