Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

MAY 23, 2019

This is true both for long-term planning and for one-off events. For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc. And it’s easy today.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Hope to “see” you there!

Strategy 209

Strategy Banking Metrics Travel 209

Waxing UnLyrical

JUNE 24, 2016

You know what’s awesome about a digital event? Doing it live from a REAL event! Digital events by their nature are really frenetic online, yet can feel absolutely sloth-like offline. And really… I was invited to host a digital event from one of the best conferences of our industry… in London.

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

MARCH 1, 2012

But like everything else, that has to be taken in context; this was the first time such an initiative had been rolled out in the DC area, and the other state/regional giving events have been in existence for a few years. The nonprofits that spent more time on their campaigns did better. Time and training are critical. And guess what?

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

Consultant 163

Consultant Banking Metrics Data 163

Waxing UnLyrical

AUGUST 31, 2011

In fact, it looked like a very cool event. The kind of event all the cool people, the social media rockstars, the tech geniuses were going to. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals. They were all sooo kewl!

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Proposal Conference Flickr Eventful 241

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. MDA Shamrocks Campaign, a St. How do you use hooks to create content and campaigns that resonate with your audience? Here are some ideas on how to hook them the right way.

Banking 100

Banking Campaign Consultant Training 100

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!).

Case Study 100

Case Study Banking Campaign Authentication 100

Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

MAY 9, 2016

C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. So the more we can integrate online and offline outreach, the more it works,” I told Ifdy Perez , when she profiled the now-classic Blue Key campaign. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study].

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

DECEMBER 13, 2012

In the event that they don’t reach their goal, none of the donors’ credit cards are charged. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. Then along came the Pebble.

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

FEBRUARY 28, 2013

Most of the activity we have seen so far has been focused on events. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

Industry 250

Industry Marketing Construction Flickr 250

Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Why: “The world of influencer relations–like the world of social media–never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign. The Blue Key Campaign (Prezi). ” 3.

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. ” What is one Social PR campaign you’re in love with? Thank you.

Module 100

Module Campaign Journal Retail 100

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. You could encourage employees to share anything from blog posts to event information and job vacancies. Platforms like Circulate.it

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

MAY 18, 2016

The feature story also illustrated how the Philadelphia Education Fund helps underserved kids transition to college, raising the nonprofit’s profile prior to their annual Eddy Awards and end-of-year fundraising campaign. Here are some tips on getting your story noticed: 1. Here are some tips on getting your story noticed: 1.

Press Release 189

Press Release Organization Fashion Survey 189

Waxing UnLyrical

APRIL 29, 2015

Each September, Boys to Men (BTM) hosts its annual crowd-funding event, 100 Wave Challenge , during which it takes inner city kids out surfing. More than 30,000 emails are sent to spread the word, and staff members appear on television to tell people about their event, share their mission and ask for support.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

APRIL 5, 2018

Plan ahead and implement social activities, events and community outreach. Take this into consideration when selecting a cause (or two)-related marketing campaign. Create a fundraising campaign directly through your website, and link to the nonprofit your company is supporting. Empower your community and employees together.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. Guest Post by Kristie Aylett. Dashboards. Online surveys.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

SEPTEMBER 25, 2015

It was a once in a lifetime, all-star event, best described by Betsy Decillis as #measurepr-palooza. A2: No client can rely on just one channel anymore & run Integrated campaigns. We’re shifting to constant iteration throughout a campaign rather than measuring at the beginning and the end #measurepr. Are empowered.

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

MAY 7, 2012

Campaigns like Twestival and America’s Giving Challenge were the first giving events that laid the foundation to promote more social good action—spreading the word, donating, signing petitions, etc.—online. Just like when 58% of local nonprofits reported new donors when they participated in a similar event last fall.

Loyalty 211

Loyalty Communities Eventful Social Media 211

Waxing UnLyrical

OCTOBER 17, 2016

What is one Social PR campaign you’re in love with? I’ve been following this campaign for years. They get you excited, engaged,and yearning to be apart of their events and initiatives through smart, powerful, and fun messaging. Girl Up is the epitome of storytelling and cultivating that human touch essential in successful PR.

Delicious 100

Delicious Consultant Course Banking 100

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It did feel like a special event.

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Vocus Campaign Foursquare Influencer 198

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 14, 2016

What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. Finding a great PR mentor to guide them and networking at PR events in their local area would be the two best tips that I would give people who are starting on the road to Superhero Social PR.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

MAY 8, 2011

But in a world that moves so fast that it’s tough to keep up , I do see the validity of dedicating special days to special events and people, even if card and flower companies are some of the biggest benefactors. All you need is love , from the Epic Change blog. Happy Mother’s Day.

Posterous 146

Posterous Eventful Campaign Features 146

Waxing UnLyrical

MARCH 13, 2015

Let’s you play a better campaign. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc. Christine definitely felt that Geoff’s perspective seemed more enjoyable. To which Geoff added: A1) @missusP Love baseball stats. I see PR stats in the same way.

Consultant 100

Consultant Flickr Metrics Travel 100

Waxing UnLyrical

FEBRUARY 4, 2013

Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. Tickets are moving steadily, and with a capacity of only 114 (seriously, this isn’t a fake number), the event should sell out soon.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

JULY 13, 2016

That includes knowing the amount of money they raise either by time period or event, the value of each organizational donor and how engaged they are with the organization’s mission and message. Even more fantastic would be revenue rates by campaign captured in Google Analytics. One Small Step For … You. Open rates are good.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

JULY 3, 2013

I semi-reconnected with someone I knew a long time ago at a networking event last year. This person sent me an email after the event that said: Daniel -. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Let’s stay in touch.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Being familiar with what they’re seeking will allow you to align your campaigns so that both of you stand to gain from the arrangement. Guest Post by Jessica Davis.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. x6 – really? Impressions. ” No.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. So make sure to mark your calendars for your monthly dose of smart measurement talk (an easy way to do that is to RSVP to the Facebook event ). Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness. Perfect #measurePR.

Consultant 100

Consultant Skills Research Industry 100