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Social and Logical

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What Went Wrong With the Digital Death Campaign

Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I don’t know why, but I often say or do things that are (by sheer coincidence) related to other events that I had no knowledge of. I get this feedback from other people quite a bit.

Campaign 170
Campaign Pharmaceuticals Research Project 170
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Digital Deaths For World Aids Day

Social and Logical

DECEMBER 6, 2010

According to PR Junkie, the campaign brought in less than $200,000 during the first week. Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. See the full article here. Nauseatingly wrong.

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Campaign Social Media Eventful Advertising 186
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