Sherrilynne Starkie

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement. Did people attend the event? Were sales up?

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Partnering with them strengthens most campaigns by reaching highly-engaged audiences.

Brands 273
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Partnering with them strengthens most campaigns by reaching highly-engaged audiences.

Brands 195
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. I’ll be providing practical tips for great digital PR.

Content 243
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Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

The giant Mike Duffy balloon was launched as the mascot for a campaign for Senate reform, and was meant to represent “the hot air” in the upper chamber of Parliament. Stunt organizers provided an excellent photo opportunity, provactive soundbites and entertaining b-roll, all key components of a successful publicity event.

Wikipedia 321
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Facebook and hashtags: at long last

Sherrilynne Starkie

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Hashtags are the first step.

Hashtag 312
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Is spin all about lying?

Sherrilynne Starkie

Recently released Spin Sucks , a book based on Gini’s successful blog , teaches readers how to share powerful stories, humanize their organizations, communicate honestly, beat back whisper campaigns, deal with negative comments and reviews, and use brand ambassadors.