Jeff Esposito

NOVEMBER 1, 2011

To help make the event more fun in my fundraising I am selling the following items for the charity: $50 naming rights to the mustache. $75 Each day, I’ll take a picture on my MoPage where you can track my progress or mock my foolishness. 100 pick the mustache style I grow for the month.

Campaign 40

Campaign Eventful Team Video 40

Jeff Esposito

OCTOBER 12, 2012

Starting with a seven-hour drive on Monday, the week has been a series of unfortunate and odd events. Big Bird Wants Out of Campaign Ad – by now this is probably old hat with the whole Presidential race in full swing, but I am impressed with the way Sesame Street handled the issue in a non-partisan way. This was one of those weeks.

Tools 37

Tools Issues Eventful Campaign 37

Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

NOVEMBER 23, 2010

Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign. The campaign seemed pretty straightforward where the company would offer 10,000 free pairs of jeans for check-ins at one of their stores. Source – Gap Facebook Event.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

APRIL 17, 2012

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 5, 2012

For me it is vegging out in front of the TV watching the Wild Card round of the NFL playoffs waiting to see who the Ravens will take on next weekend and catching an outdoor college hockey game or two at the Frozen Fenway event. So much like the rallying cry of the 90’s why can’t we all just get along?

Library 30

Library News Social CRM Policies 30