Dave Fleet

OCTOBER 15, 2013

It’s all too easy to find yourself responding to day-to-day business demands (promote this or that sales message; promote this campaign, etc.) Avoiding planning and taking a day-to-day approach runs the risk of veering away from a strategic approach to content and towards a purely tactical, reactive approach.

Content 407

Content Review Social Media Software 407

Dave Fleet

AUGUST 16, 2011

For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the conference (emphasis in the excerpt is mine): “What’s the time-line of the campaign?&#. No chance unless you’re hosting the whole world at your event.

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

NOVEMBER 21, 2011

How many event registrations did you drive? Firstly, considering insights from previous activities (previous reporting periods or previous campaigns) to set appropriate expectations for the time-period set. The number of Tweets you post, or replies you generate, may be interesting, but what value do they drive?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

FEBRUARY 2, 2012

Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. Edelman recently released the results of its 2012 Trust Barometer survey. That is, except in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 15, 2013

It’s all too easy to find yourself responding to day-to-day business demands (promote this or that sales message; promote this campaign, etc.) Avoiding planning and taking a day-to-day approach runs the risk of veering away from a strategic approach to content and towards a purely tactical, reactive approach.

Content 150

Content Review Software Tools 150

Dave Fleet

JANUARY 8, 2023

In this book, Thomas Rid examines the history and tactics of disinformation campaigns and political warfare, and how they have been used to manipulate public opinion and shape global events. While disinformation and misinformation are probably the hottest those topics have ever been, they aren’t by any means a new phenomenon.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

FEBRUARY 28, 2013

at point-in-time campaigns and at the broader conversation ecosystem for insights. Know what the numbers mean – do your research and don’t let companies lead you down the garden path with made-up numbers and meaningless multipliers.

Social Media 393

Social Media Communities Overview Forums 393