Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. What Is Social Proof In Marketing? For example, buyers may choose a product with a 4.7

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. ’s leading home services (broadband and TV) search engine.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. How is the share of voice calculated for search engine optimization (SEO)?

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

MAY 24, 2022

Email marketing campaigns. Search engine results. Pro tip: If you use a branded hashtag campaign in print advertisements, you can use Sprout to track how the hashtag is driving engagement across social. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Your website.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Guide multiple departments. What’s the trick?

Examples 103

Examples Template Templates How To 103

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. So, monitor customer reviews on your social media channels, third-party sites, and search engines. Select the “Listening and Campaigns” tab.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 12, 2023

SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? Social media marketing Get more out of your social media campaigns to promote your brand. This is best for understanding how your website performs in search engines and identifying areas for improvement.

Tools 52

Tools Strategy Marketing Analysis 52

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Firebelly

JUNE 6, 2011

With social media marketing budgets on the rise, marketers need their social campaigns to drive bottom-line sales, measurable brand benefit, and improved customer lifetime value. By John Cole Many listening platforms tout automated sentiment and natural language processing as premium features. 15 Slideshare Marketing Secrets.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. .

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. pic.twitter.com/XepcCROJM1.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Plot your social media sentiment against your NPS scores.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

OCTOBER 14, 2021

We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. These connections can’t be bought or earned with one-and-done campaigns. Are you seeking a diverse set of opinions before launching new campaigns, messaging or creative?

Brands 136

Brands Authentication How To Apparel 136

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language.

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

FEBRUARY 13, 2019

As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. Put social data in the spotlight.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Make your RSS feeds seeded into the most potent feed engines and directories.

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

OCTOBER 31, 2023

AI prompt engineering depends heavily on natural language processing (NLP). Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Social media messages Social teams work on tight deadlines and constrained bandwidths to manage brand campaigns. How do AI prompts work?

Tools 99

Tools How To Sentiment Training 99

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. This improves your chances of getting discovered in search results, as it helps search engine crawlers to understand the content of your webpages. Keywordtool.io

Research 103

Research SEO How To CPC 103

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. You’ve been churning campaigns upon campaigns and you’re sure that you’re racking up significant numbers that will surely impress your manager.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

Team 109

Team Hubspot Marketing SMS 109

Socialmedia.biz

JUNE 22, 2018

Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts. This campaign was successful in that it caused the show to trend on Twitter the night before its premiere. Going Outside the Box.

Social Media 68

Social Media Sentiment Hashtag Influencer 68

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. Google+ and YouTube Work Hand in Hand The world’s biggest search engine owns the world’s second biggest search engine (YouTube), and YouTube is now integrated with Google+ through the comments system.

Google 167

Google Adwords Marketing YouTube 167

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Through competitor analysis.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Bill Hartzer

SEPTEMBER 30, 2014

It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. SocialCentiv – About from SocialCentiv on Vimeo.

Software 144

Software Real Estate Twitter Vimeo 144

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. These clues can narrow your results, help discern sentiment, and track changes over time. B2C and B2B CX both require beguiling customers into closing sales.

B2B 101

B2B Marketing Metrics Survey 101

Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. It helps track social media accounts and manage marketing campaigns. Reputology analyzes customer sentiment to help have a better approach to brand reviews. Pricing: $49 – $499 per month. G2Crowd Rating: 3.7.

Analytics 125

Analytics Tools Social Media Curation 125