Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

OCTOBER 25, 2010

Ad agencies, to generalize, often come up with big ideas but they’re often based around one-way “push&# messages, rather than dialogue (in fitting with the short-term quarterly campaign-based model of thinking that I’ve discussed recently). The 2010 Trust Barometer results speak clearly to the implications of this approach.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

FEBRUARY 2, 2012

Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. It means we need to think of it as a conduit rather than a destination. regular employees) and to “people like you.”

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JANUARY 21, 2021

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. This doesn’t mean every campaign has to be boring, earnest and beige, with talking-head videos staring people in the eye and slowly sapping our will to live.

Privacy 397

Privacy Eventful Compete Report 397