Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231

Video Trends Marketing Mobile 231

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 267

Social Media Tips Marketing HootSuite 267

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The newsletter can help keep potential clients engaged and informed about your business and its offerings.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. You can also target by hashtag engagement.

Campaign 199

Campaign Advertising Price Facebook 199

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Using milestones and popular-culture events to engage. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

Campaign 255

Campaign Engagement Tumblr Eventful 255

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? engagement rate calculator you can use to quickly double-check your own performance stats. #1

Industry 125

Industry Engagement HootSuite Real Estate 125

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. What marketers can learn from Spotify Wrapped.

Campaign 101

Campaign Marketing Social Media Trends 101

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. Engagement. Flows are changed.

Campaign 206

Campaign Facebook Advertising Overview 206

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

Engagement 193

Engagement Video Groups Groups 193

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. Work with different influencers and video styles depending on campaign goals.

Influencer 96

Influencer Campaign Video Instagram 96

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

Campaign 147

Campaign Conversation Instagram Metrics 147

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

Advertising 148

Advertising Engagement Class Conversation 148

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

Influencer 91

Influencer Engagement Instagram Survey 91

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! Great for video-centric marketing.

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

The Realtime Report

JANUARY 12, 2024

A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. A promising tactic to enhance your email marketing initiatives is the incorporation of interactive online catalogs.

Marketing 91

Marketing Fashion Embedding Retail 91

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Sociallyin Insider Blog

OCTOBER 1, 2021

Digital marketing analytics is a tool that successful brands use to: Evaluate ad campaign efficacy. Attract and engage more customers. The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy. Analyze SEO traffic. Optimize their brand image.

Analytics 90

Analytics Campaign Marketing Analysis 90

Devumi

JANUARY 26, 2018

Digital marketing is becoming more and more about a two-way conversation between brands and their customers. Interactive marketing can help you meet this demand and engage your customers better. The post Creating Interactive Marketing Campaigns: Engage Customers In New Ways appeared first on Devumi.

Campaign 68

Campaign Engagement Marketing Meeting 68

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 111

Influencer Campaign How To Marketing 111

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 117

B2B Influencer Brands Marketing 117

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

Brands 148

Brands Marketing Real Estate Collaboration 148

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing? High engagement rate.

Engagement 119

Engagement Hashtag Influencer Trends 119