Sherrilynne Starkie

JANUARY 19, 2013

“We specialize in civic engagement situations of high emotion, conflict or controversy.” The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. Photo: tourismhamilton.com.

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Campaign Engagement Focus Group Project 377

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I don’t want to target all people who are engaging with my posts.

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Engagement Video Groups Groups 192

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. It defaults to Facebook page.

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Engagement Video Facebook How To 148

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

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Engagement Facebook Sample Samples 190

Jon Loomer

OCTOBER 6, 2020

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

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Engagement Facebook Advertising Examples 193

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

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Campaign Facebook Influencer Embedding 141

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? engagement rate calculator you can use to quickly double-check your own performance stats. #1

Industry 125

Industry Engagement HootSuite Analytics 125

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 156

Engagement Facebook Sample Samples 156

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

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Campaign Conversation Instagram Metrics 147

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. use Facebook every month.

Engagement 110

Engagement UGC HootSuite Facebook 110

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Using milestones and popular-culture events to engage. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

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Campaign Engagement Tumblr Eventful 255

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

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Engagement UGC How To Metrics 183

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective.

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Groups Groups Facebook Metrics 184

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

OCTOBER 6, 2020

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

Engagement 135

Engagement Facebook Advertising Examples 135

Jon Loomer

MARCH 16, 2022

Maybe you’re running a campaign for blog traffic. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Add Columns.

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Conversation Facebook Metrics Eventful 198

Jon Loomer

NOVEMBER 9, 2023

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select the Engagement objective. Select “Facebook Group” under Conversion Location. Here are the steps… 1. It depends!

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Groups Groups Facebook Cost 133

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. This can be critical to properly evaluate the performance of a campaign.

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Metrics Examples Facebook How To 214

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Engagement 205

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

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Data Facebook Reddit Social Networking 154

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Facebook RSS Aggregator Mobile 201

Mindjumpers

MAY 5, 2011

Tweet Nissan’s online campaign for the launch of Xterra SUV in early March this year in Middle East, caught my attention for being an interesting example of well-executed customer engagement and interaction. This campaign engages perspective customers in a dialogue by giving them a chance to interact virtually with the vehicle.

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Campaign Engagement Foursquare Team 239

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Instead, I’m looking to reward loyal readers of my website while also incentivizing additional engagement. Maybe you are seeing the ads now?

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Facebook Aggregator Upcoming Engagement 209

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Campaign Meme Instagram Social Media 166

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. You can run traffic campaigns or engagement campaigns. Facebook doesn’t care.

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Content Facebook Course Campaign 201

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). That user may have seen it and even engaged with the ad without clicking to your website.

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Conversation Facebook URL Report 196

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

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Engagement Facebook How To Eventful 277

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.”

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Facebook Eventful Conversation Engagement 199

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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Advertising Campaign Facebook Buy 111

Jon Loomer

NOVEMBER 10, 2016

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. And now we can add one more: Facebook Page Engagement Custom Audiences.

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Engagement Facebook Advertising Sample 168

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

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Mobile Engagement Organization Video 90

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone.

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Instagram Facebook CPM Feed 198

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? But, I currently have a Reach campaign targeting my page followers. Tests are fun.

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Facebook Report Apple Campaign 209

Mindjumpers

OCTOBER 20, 2010

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. Similar Posts: Probably The Best Campaign Use of Co-Creation And Social Media Ever.

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Campaign Facebook Technorati Social Media 223