Carlsberg Launches Crowdit: A Non-Branded Mobile App
Mindjumpers
OCTOBER 17, 2012
In short, think of Crowdit as a Foursquare for nightlife. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. Let’s say we get 100.000 downloads in Denmark. Non-branded promotion.
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