Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. You see them on tv commercials, in ads, and part of more and more campaigns. There will be more on that in a bit.

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Mindjumpers

JULY 30, 2010

Listening to these stories, understanding them and participating is crucial but understanding why they occur is the first step. Third Party Installed Perceptions | Entrepreneur Solo says: September 12, 2010 at 11:55 pm [.] Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories (mindjumpers.com) [.]

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Josh S Peters

JUNE 9, 2010

Over 600,000 fans later, it’s safe to say the campaigns were well-received. Tweet This Post Written by Josh Peters « Previous Post Next Post » Ari Herzog Whoa, how do 600,000 Einstein Bagel fans translate to a successful campaign? One day during a promotion, the offers tab wasn’t directing fans to a coupon.

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Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum.

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Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Like Mindjumpers, he is associated with Social Marketing Forum.

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Josh S Peters

FEBRUARY 15, 2010

Do you run a direct mail campaign of some sort? When you’re getting ready to get things integrated the first thing you’ll want to do is… Analyze your existing online and offline marketing campaigns. Do you have a newsletter you’re running? Add your social info on there as well. Let people know where to find you.

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Josh S Peters

AUGUST 25, 2009

In 2008, the OfficeMax Penny Pranks viral video campaign attracted more than 3 million views on YouTube. I think it’s a great campaign and hope it continues to do well. Do you like it, do you hate it, is there another social media campaign you really like that’s happening right now? What are your thoughts?

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Josh S Peters

NOVEMBER 4, 2009

Keywords Keywords are the backbone of a PPC campaign. If you don’t have your keywords list ready you won’t know what you want to bid on and you won’t be able to write your ads and so you won’t have a PPC campaign. It’s really that simple. If you do, please put them in the comments.

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Josh S Peters

JANUARY 13, 2010

What is it you’re trying to accomplish with your PPC campaign? I’m going to use 2 sample goals here on established campaigns to briefly go over some possible strategies and tactics. Just like any other strategy out there, when creating your PPC strategy you need to first set your goals. Do you want to get more sales?

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Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. So we need to be very clear on how we want to measure the success of a Social Media Network Campaign. What are your thoughts? Do join in.

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Josh S Peters

MARCH 6, 2009

However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. So without further adieu, here’s some new stuff.

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Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

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Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. The most powerful feature of Twitter (and one of the major factors in it taking off) is the ability to search for keywords or terms.

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Josh S Peters

NOVEMBER 5, 2009

Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. Update: I talked to Erin Poole, the PR manager for Saatchi & Saatchi and she did acknowledge that they worked on the campaign and that they were in the process of making things right.

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Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients.

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Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Im Jay Baer.

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The Way of the Web

FEBRUARY 18, 2010

It also means that blog outreach suddenly carries a direct financial cost about resources and some freebies – something which can draw attention to the ROI and conversion rates. The post and comment which followed mainly took an anti-payment stance, which I respect, but also respectfully disagree with.

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Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. All of this is happening to companies (maybe yours) every minute of every day. It’s always-on.

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Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

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Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. Im Jay Baer.

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Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. “The mainstream gaming market will always be native. Im Jay Baer.

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Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] Im Jay Baer.

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Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? If you're going to launch a marketing campaign, make it universal. In my opinion, this is the difference between good or great.

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Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

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Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad. You also know how to measure your ROI effectively.

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Social Media B2B Company Consultant 132

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet. Im Jay Baer.

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Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks for sharing. Im Jay Baer.

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Mindjumpers

AUGUST 11, 2010

Launch a Word of Mouth Campaign! Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc. says: September 9, 2010 at 4:57 pm [.] Five Digital Channels For Word of Mouth Marketing (mindjumpers.com) [.] Leave a Reply Click here to cancel reply.

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Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

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Convince & Convert

MAY 11, 2010

Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. That part is key. I say again, actual profit. Im Jay Baer.

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Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It's very easy to forget that Social Media and email can work together. Great post, as usual. link] jaybaer Excellent point.

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Josh S Peters

JANUARY 4, 2010

Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. So far we’ve covered: 1. Social Media for Lead Generation and Acquisition 2.

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Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. I also think what flies in Spain may be different in the U.S. Just curious. Im Jay Baer.

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Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

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Questions Social Media Consultant Education 161

Convince & Convert

MARCH 3, 2010

Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. so to carve it out is sensible. Eventually, no. As Jay Baer recently [.] Im Jay Baer.

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Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Im Jay Baer.

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